Cover This art of living and fashion collection is a singular fusion of three cultures—Japanese, French, and Vietnamese—crystallising Maison Kitsuné’s fluid creative spirit with Hanoia’s time-honoured craftsmanship.
This art of living and fashion collection is a singular fusion of three cultures—Japanese, French, and Vietnamese—crystallising Maison Kitsuné’s fluid creative spirit with Hanoia’s time-honoured craftsmanship.
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Skilled Hanoia artisans collaborated with a French fashion house transforming heritage motifs into exquisite pieces.
Honouring the little fox of the French-Japanese brand Maison Kitsuné and the snake, a revered symbol in East Asian culture, the skilled artisans of Hanoia have collaborated with the French fashion house to transform heritage motifs into exquisite, contemporary pieces.
Hanoia is no stranger to aficionados of traditional art. Further cementing its global presence, the brand embarks on a new chapter, becoming the first Vietnamese handmade label to collaborate with Maison Kitsuné, the renowned French fashion house.
This collection of living art and fashion represents a seamless convergence of three cultural influences—Japanese, French, and Vietnamese—melding Maison Kitsuné’s dynamic creative ethos with Hanoia’s meticulous artistry. The partnership between these two brands ushers in a fresh perspective on the dialogue between traditional craftsmanship and modern fashion.
The centrepiece of the collection is a lacquer jewellery box, available in two colourways—purple and red—designed and handcrafted by Hanoia.
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The Handshake of Icons
The Maison Kitsuné x Hanoia collection features bracelets, necklaces, bangles, and jewellery boxes in vibrant hues. At its heart is the playful image of a fox—Maison Kitsuné’s signature emblem—alongside a snake, the zodiac sign for 2025 in Eastern culture. In millennia-old beliefs, both creatures symbolise wisdom, intelligence, and agility.
The standout piece in the collection is a lacquer jewellery box, offered in two striking colourways: purple and red. Designed in the shape of a fox, this youthful, whimsical creation boasts a lustrous lacquer finish and vivid tones, the result of hundreds of painstaking hours of craftsmanship. The process, requiring exceptional technical expertise, demands the precision and experience of master artisans.
See more: Hanoia Urban Forest: Breath of nature in lacquer art
Above The centrepiece of the collection is a lacquer jewellery box, available in two colourways—purple and red—designed and handcrafted by Hanoia.
The centrepiece of the collection is a lacquer jewellery box, available in two colourways—purple and red—designed and handcrafted by Hanoia.
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Constantly Innovating to Breathe New Life into Traditional Crafts
The synergy between the two brands has resulted in a truly unique artistic expression, where each retains its distinct identity while complementing the other. This cultural dialogue extends beyond fashion, serving as a tribute to the enduring beauty of craftsmanship.
More than simply introducing a new aesthetic, the collection broadens the application of lacquer in contemporary life. With fluid contours, harmonious colour palettes, and innovative designs, these creations appeal to even the most discerning fashion connoisseurs. They stand as a testament to how traditional artistry can be reimagined through a modern lens while preserving its inherent essence.
Read more: Explaining the longevity of the heritage ceramic brand Bordallo Pinheiro
Hanoia and Its Mission to Bring Vietnamese Lacquer to the World
Having collaborated with prestigious global brands such as Chopard, Piaggio, and Diptyque, and now with Maison Kitsuné, Hanoia continues to honour traditional art through contemporary expressions. By applying age-old lacquer techniques to innovative designs, the brand ensures its craftsmanship remains relevant to modern fashion enthusiasts.
Launched exclusively in Vietnam at the end of the year, this limited-edition collection will be available globally from January 2025 at Maison Kitsuné boutiques and online stores.
