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Singapore laminate brand Arova has made a name with its contemporary styles and durable products and will mark its tenth anniversary with new designs and customer-friendly initiatives
Decorative laminates empower homeowners to instantly elevate the look of their interiors. Since its founding in 2012, local laminate brand Arova has been popular among discerning homeowners for offering high-quality, on-trend collections in many different designs to suit various interior concepts.
Over 60 per cent of its products feature a matching edge band, and the brand is also known for various innovations: it is the first company in the market to have over 90 per cent of its collection, which is manufactured exclusively in South Korea, certified as antibacterial.
Its new showroom designed by local firm UPSTRS_ also boasts a digital visualiser that lets customers envision the use of laminates in various rooms so they can make more informed choices.
In case you missed it: Get Home Design Inspiration From Arova's New Showroom
Developments in manufacturing processes have resulted in laminates that are easy to maintain and highly durable, resisting dampness, scratches and impact to retain their appearance for many years. Modern-day laminates also come in a wide range of colours, textures and finishes, enabling limitless design possibilities and letting homeowners mimic natural materials such as stone and wood at a fraction of the cost of the real thing.
Arova laminates meld style and function seamlessly, making them a perfect fit for any contemporary decor scheme; the firm also recently embarked on a rebranding exercise in 2021 with a fresh new logo, revamped website and social media accounts.
In celebration of the brand’s tenth anniversary, we speak to director Eric Lim to find out more about the brand’s products, its recent rebranding, and future plans.
Read more: How Design Firms Architology Interiors and UPSTRS_ Turned Arova Laminates into Works of Art
