From music to fabric, these young visionaries of Asia are not just preserving cultural heritage but also breathing new life into them
As the world moves forward, cultural heritage can find itself on the brink of obscurity due to the unrelenting march of modernisation. Yet, several remarkable young individuals are rising to the challenge to redefine and showcase their heritage in new, relevant ways across different corners of Asia.
While these visionaries may hail from diverse nations, they share the same vision: to protect and promote the culture that has shaped their identities. They ensure that the beauty and wisdom of their ancestors endure and stay relevant in today’s ever-changing world.
Meet six cultural vanguards among the Gen.T Leaders of Tomorrow who are revitalising the heritage that defines their homelands.
Noreen Bautista

Above Noreen Bautista is working to revive Iloilo's rich textile heritage through Panublix (Photo: Wesley Villarica)
Noreen Bautista is the co-founder and CEO of Panublix, a social enterprise in Iloilo, Philippines, working to revive the region’s textile heritage. Renowned as the Textile Capital of the Philippines, Iloilo’s rich weaving traditions were on the brink of being forgotten. Bautista’s Panublix connects artisans, designers and textile producers, focusing on sustainability and using natural fibres like abaca and piña. The name Panublix comes from the Hiligaynon word panubli-on, which means heritage and reflects her mission to protect cultural and natural legacies.
In addition to protecting cultural heritage, Panublix is boosting biodiversity in one of the world’s most megadiverse nations by creating hundreds of jobs and supporting over 60 companies.
Read more: Meet the entrepreneur preserving the Philippines’ rich weaving heritage
Fern Chua
Founder and creative director, Fern Batik
The founder of Fern Batik + Artisanal Collective, Fern Chua is updating the age-old Malaysian craft of batik, a traditional textile art featuring intricate, hand-dyed patterns and designs, typically created using wax-resist dyeing techniques on fabric. Chua introduces this elaborate art form to a worldwide audience through luxurious resort attire that blends traditional batik techniques with modern fashion.
Her brand, dedicated to sustainability and community involvement, gathers materials from nearby communities and works with organisations like the British Council and The Balvenie to present Malaysian batik globally while maintaining cultural relevance.
Read more: This is the new wave of innovators and changemakers from Malaysia to know
Louise Mabulo
Louise Mabulo, the founder of The Cacao Project, is transforming the lives of farmers in San Fernando, Philippines, through sustainable cacao cultivation. Her venture promotes agroforestry and empowers over 200 farmers by blending traditional farming practices with modern techniques.
She also uplifts the livelihoods of local farmers, many of whom live below the poverty line. By providing education and resources, she fosters a sense of respect and empowerment within the farming community, challenging the stigma associated with agricultural work.
Mabulo’s efforts highlight cacao’s cultural significance and nurture a deeper connection between agriculture and cultural heritage.
Aljenljeng Tjaluvie
Aljenljeng Tjaluvie, known as Abao, is a Taiwanese indigenous singer from the Paiwan community who has gained acclaim for blending R&B with traditional indigenous music. Her award-winning album Kinakaian emphasises the importance of indigenous languages and cultural representation.
Through her music, Abao raises awareness of Taiwan’s Paiwan heritage, inspiring young artists to embrace and celebrate their cultural identities.
Read more: Meet the new wave of Asian rising talents in entertainment
Belle Sisoski
This Malaysian DJ and producer fuses traditional ethnic instruments with electronic dance music. By incorporating instruments like the sape, guzheng and angklung into her compositions, Belle Sisoski bridges the gap between traditional and modern music.
Her innovative style, often called ethnic techno, helps keep these cultural practices alive in a modern context, appealing to younger generations. It also introduces them to a global audience to ensure the survival of Malaysia’s musical heritage.
Read more: Musician Belle Sisoski is blending Sarawakian heritage with modern music
Meng Qingyang

Above Meng Qingyang's work revives traditional Chinese art forms through modern expression
Meng Qingyang is a Chinese dancer and choreographer known for her viral performance Only This Green, which reinterpreted a famous Song dynasty painting through contemporary dance. Meng’s work revives traditional art forms by blending them with modern expression, making cultural heritage accessible and engaging for younger generations. As a prominent figure in the arts, she inspires others to explore and preserve their cultural heritage through creative means.
Meet more honourees from the Gen.T Leaders of Tomorrow.
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