The Filipino skincare brand offers affordable products that are vegan, paraben-free and cruelty-free
A vocal advocate of diversity and inclusivity, beauty entrepreneur Nina Dizon-Cabrera has relaunched her Fresh Formula skincare brand.
Established in 2019, Fresh Formula went on hiatus in December 2021, with the brand sharing that it was taking “a step back to recharge, recenter and reinvent itself as a skincare brand made by Filipinos for Filipinos”.
Fresh Formula returns to the scene with two reformulated products: the Sgt. at Arms Deo Spray, which eliminates body odour and fights sun damage, and the Sgt. At Arms Overnight Cream.
“We develop solution-based products to fill in gaps in the local market that aims to improve and enhance one's skin and along with it, their confidence,” says Dizon-Cabrera.
Read more: Striding into wellness this 2023: how is beauty changing?
"In all transparency, we had a different direction in mind when we first decided to close Fresh Formula,” she adds. “But upon reading all our consumers’ sentiments after the announcement, it urged us to bring Fresh Formula back. We recalibrated how we would position the brand and took our time to study our consumers, develop our product roster and strengthen our values.”
