Cover The AI tool Monica recently launched a roast generator that delivers sharp, witty analyses of profiles across various social media platforms (Photo: Getty Images)
The AI tool Monica recently launched a roast generator that delivers sharp, witty analyses of profiles across various social media platforms (Photo: Getty Images)
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Monica, an AI tool, has recently gained popularity among internet users in Asia for its ability to roast social media profiles
If you are from Hong Kong or Taiwan, chances are your friends have been flooding your Instagram Stories with harsh roasts of their profile pages generated by AI tool Monica, the self-proclaimed roast master, and some crying emojis.
This AI assistant, accessible on web browsers, desktops and mobile phones, can perform tasks including writing, summarising and translating content. Several AI technologies power its versatile functions, including OpenAI’s GPT-4o, Meta’s Llama 3.1 Ultra-Fast and Anthropic’s Claude 3.5 Sonnet.
Its developer has launched a new feature that analyses the personality of social media account owners based on their posts on Instagram, Facebook, Threads, X or LinkedIn. The public can use it without signing up, and it can even generate results for private accounts.
Read more: OpenAI challenges Google with SearchGPT
Above An introduction to AI tool Monica (Video: Monica)
Monica’s analysis covers multiple aspects, including one’s Myers–Briggs Type Indicator (MBTI) personality type, spirit animal, strengths and weaknesses. It also has a feature to check the compatibility between two accounts.
Despite concerns over data collection, the tool’s savage and hilarious comments have tempted netizens to try it out. While its criticism can be sharp, there’s often some truth behind it—especially if you don't take it too seriously.
The AI has conducted “digital ego checks” on Hollywood celebrities, A-list singers and internet personalities. The results are available for viewing on its website.
Below is its roast of Nusret Gökçe, a Turkish chef known as Salt Bae. He gained global fame for showing his theatrical seasoning techniques in online videos.
Read more: How AI can help us spot its own fakes
Above A roast of Nusret Gökçe, a Turkish chef and an internet personality known as Salt Bae, generated by AI assistant Monica (Photo: Monica)
A roast of Nusret Gökçe, a Turkish chef and an internet personality known as Salt Bae, generated by AI assistant Monica (Photo: Monica)
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As an experiment, Tatler Gen.T submitted its Instagram account to the generator. With over 29,000 followers, the account provides regular content about entrepreneurship and industry insights to inspire the next generation of changemakers and uplift those shaping Asia’s future. Here are some highlights of the full analysis.
A roast of Talter Gen.T’s Instagram account by Monica (Photo: Monica)
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The jury is still out on whether the assessment by the AI generator is fair since we post almost daily. However, judging by the feedback from our team members in our group chat, the AI certainly didn't hold back on the burns.
Curious about what this AI has to say about some of the world's influential startup founders? Here are some of the results we generated. Please note that we don’t endorse any of the comments.
Read more: Apple’s Phil Schiller joins OpenAI board and what this could mean for the tech giant
Mark Zuckerberg
Monica’s analysis of chairman and CEO of Meta Mark Zuckerberg's Instagram account (Photo: Monica)
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Elon Musk
Monica‘s analysis of Elon Musk's X account (Photo: Monica)
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Melanie Perkins
Monica‘s analysis of CEO and co-founder of Canva Melanie Perkins's LinkedIn account (Photo: Monica)
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Another online trend has emerged where people ask ChatGPT to critique Instagram profiles by sending the AI a screenshot. According to NBC News, over 300,000 bold users have shared their results on Instagram Stories using a template for the challenge.
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Based in Hong Kong, editor Yoyo Chow covers the people and ideas redefining Asia’s future—from cutting-edge innovation and AI to bold moves in sustainability and diversity. She also drives content for Tatler Gen.T in Hong Kong, a platform and community spotlighting the region’s next generation of startup founders, creatives and changemakers.
Before that, she was a video journalist producing content for international TV and digital platforms, including Reuters and South China Morning Post. If you have a powerful story to share, she’s all ears. Send press materials, event invites and any inquiries to yoyo.chow@tatlerasia.com.
