Abby Cadman doesn’t take anything for granted. Born in Albania, her family moved to Australia as political refugees when she was only six. After moving to Hong Kong with her husband, Cadman worked as a marketing manager for several companies including Relish, a modern catering company that was founded in 2005. When the previous owner decided to move back home to New Zealand in 2019, Cadman stepped in and purchased the company. In early 2021, Cadman also acquired Gingers, a catering company founded by Liz Seaton in 2001.
Here, we chat with the female entrepreneur about why she decided to purchase during political unrest and a global pandemic, and how she has managed to grow the businesses during this difficult time.
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What made you want to transition your career from marketing to running a catering business? Did you always want to be in F&B?
I’ve always been a creative person and have had different outlets for this. I gained professional experience in marketing through my jobs in Australia which allowed me to be creative, but also gave me transferable skills that apply to any industry. My true passion, however, is cooking and entertaining so my goal was always to have a business that could embody this.
You were previously studying journalism and law but chose to change your degree to business. What led to this change?
My studies in journalism and law were the opposite of creative. It was super demotivating and I knew there was no way I wanted a career in law after having studied it for a couple of years. I had a good think about what I really wanted to do in life and knew that being in business was the direction I wanted to head in. My business and marketing degree got me excited and ready to pursue my passion. I’ve never looked back!
