Cover Happy Ongpauco-Tiu, Bianca Elizalde, and Cherrie Atilano (Image courtesy of Sub-Zero and Wolf)
Happy Ongpauco-Tiu, Bianca Elizalde, and Cherrie Atilano (Image courtesy of Sub-Zero and Wolf)
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See how Happy Ongpauco-Tiu, Bianca Elizalde, and Cherrie Atilano are championing their own causes through exceptional meals with Sub-Zero and Wolf
Fresh and quality food has the ability to nurture both body and soul. When we use fresh ingredients in preparing a dish, the result goes beyond nourishment; it translates into a memorable experience. The same goes for meals that highlight recipes and techniques that have been passed down from generation to the next. With every delightful bite, the dishes incite beautiful memories of familiar flavours; of sharing a meal with family; of valuing healthy habits; and of uplifting communities.
In case you missed it: From seed to plate: Sub-Zero and Wolf’s initiative seeks to empower Philippine farmers
Seeing this, Sub-Zero and Wolf, brands long synonymous with premium kitchen appliances, have launched their latest campaign, “Fresh Food for Generations.” This initiative is dedicated to preserving culinary traditions and emphasises the joy and value of enjoying excellent meals that transcend generations. Structured around three core pillars—dining, wellness and sustainability—Fresh Food for Generations features three ambassadors, Happy Ongpauco-Tiu, Bianca Elizalde, and Cherrie Atilano, who each exemplify one of these principles through their culinary and lifestyle practices.
Dining and heritage
Above Owner of Happy Concept Group, Happy Ongpauco-Tiu (Image courtesy of Sub-Zero and Wolf)
Above An elegant table setup (Image courtesy of Sub-Zero and Wolf)
Owner of Happy Concept Group, Happy Ongpauco-Tiu (Image courtesy of Sub-Zero and Wolf)
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Drawing from her own culinary explorations and sentimental childhood recollections at their family kitchen when she was young, restaurateur Happy Ongpauco-Tiu embodies the “dining pillar” of the campaign. As a child, the kitchen was her playground, sparking a lifelong passion for cooking. Today, Ongpauco-Tiu revitalises her family recipes at her own restaurant, Pamana, while testing and developing both old and new recipes in her kitchen.
Wellness and nutrition
Above A nutritious meal (Image courtesy of Sub-Zero and Wolf)
Above Founder of The Wholesome Table, Bianca Elizalde (Image courtesy of Sub-Zero and Wolf)
A nutritious meal (Image courtesy of Sub-Zero and Wolf)
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Bianca Elizalde champions the wellness pillar with her dedication to mindful eating. She caters to a population that values health by serving freshly prepared, organically produced meals through her restaurant, The Wholesome Table. Elizalde demonstrates that eating healthily can be enjoyable and simple.
Sustainability and community
Above UN Ambassador for Food Security and Nutrition Cherrie Atilano (Image courtesy of Sub-Zero and Wolf)
Above A farm in Majayjay, Laguna (Image courtesy of Sub-Zero and Wolf)
UN Ambassador for Food Security and Nutrition Cherrie Atilano (Image courtesy of Sub-Zero and Wolf)
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Cherrie Atilano anchors the sustainability pillar, focusing on strengthening the links between farms and markets. Through her work with AGREA, she not only supports the livelihood of farmers but also imparts sustainable business and farming methods to aspiring agricultural entrepreneurs.
Read more: Wolf’s Induction Cooktops Are The Quickest Way To Prepare A Delicious Meal
Above Sub-Zero and Classic Refrigeration and Wolf Dual Fuel Range (Image courtesy of Sub-Zero and Wolf)
Sub-Zero and Classic Refrigeration and Wolf Dual Fuel Range (Image courtesy of Sub-Zero and Wolf)
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Fresh Food for Generations, spearheaded by Sub-Zero and Wolf, highlights the essence of quality food from simple sustenance into an exceptional experience that connects generations. By combining the brands’ commitment to freshness and flavour with the significant experiences of ambassadors Happy Ongpauco-Tiu, Bianca Elizalde and Cherrie Atilano, the campaign embodies the belief that food should not only feed us but also enable deep connections with our history, health and environment.
Together, Sub-Zero’s ability to preserve food for extended periods of time and Wolf’s precise cooking technology constantly bring out the best in every dish, making them the best team for developing cherished family recipes. And as meals continue to be shared around the table, the impact of delicious, well-prepared and sustainably sourced dishes will perpetually resonate for generations to come.
Discover the legacy of exceptional meals by visiting bit.ly/generationstatler.
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Credits
Images: Courtesy of Sub-Zero and Wolf
About:
Dara is the Branded Content Manager at Tatler Philippines, holding a Bachelor's degree in Entrepreneurship from De La Salle University, Manila.
A self-proclaimed jack of all hobbies, she enjoys music, sports, arts and crafts, and travelling. Outside of work, you can probably find her spending time with her dogs, making jewellery, or relaxing at the beach with family and friends.
Work:
If you have any inquiries or leads, please feel free to contact Dara at dara.evangelista@tatlerasia.com or send her a message on Instagram at @daraclariza.
