Cover Explore the possibilities for your dream kitchen at home with Sub-Zero and Wolf’s virtual showroom.

Sub-Zero and Wolf brought their luxurious showroom online so you can now source the perfect kitchen appliances from the comforts of your own home.

During the new normal, many business establishments have found ways to adapt and connect with their customers by delivering their services online. Among these businesses are Sub-Zero and Wolf, two brands that understand the value of providing quality kitchen materials.

Sub-Zero and Wolf just launched an online showroom which can also be seen physically in Ayala, Makati. It was designed by Architect Anna Maria Sy-Lawrence who made sure that the room has a well-planned layout, high ceiling, and polished look that would provide an immersive experience for customers to imagine how the brands' appliances would look like in their own kitchen.

"Given the prominent location of the showroom from the street, it was important to create a design that would visually draw in customers without it competing and overpowering the beautiful products on display," the architect shares. "It is a tricky balancing act but when successfully achieved, results in a retail experience that is both dynamic and memorable."

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Sub-Zero and Wolf decided to put their showroom online so they could provide their services 24/7. "We are lucky enough to live in an era of technological advancement — why not use the tools available to us, to help us stay connected with our clients online? We understand that while many homeowners have ongoing renovation or construction projects, not everyone is comfortable with visiting a physical showroom," the brands said. "A virtual showroom and online customer experience give our clients the option to learn about our products any time and from anywhere, and without unnecessary health risks. Our sales designers are always ready to assist both virtually and physically in our showrooms."

Sub-Zero and Wolf shared the importance of having a house upgrade now more than ever. "We are forced to do everything at home now; attend classes, work, exercise, and of course, eat all our meals at home. When you spend all your time at home, you want to make sure you can have all devices and appliances that you can rely on and withstand the test of time. In the realm of home cooking, that means investing in durable and high-performing refrigeration and cooking equipment."

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This 360-degree virtual tour is quick and easy to navigate; users simply have to click and drag through the interface to explore the showroom. Different areas of the virtual showroom are also highlighted for easy one-click access, such as the Sub-Zero Hall, Wolf Hall, Outdoor Kitchen Suite and more.

On the interface, users will also be able to click small circles that would take them to the virtual room’s different locations. These will also allow them to read through detailed product descriptions and specifications.

Checking the dimensions of a unit is also made easy with a ruler tool that allows one to measure anything in the showroom.

To make this digital experience closer to the showroom experience, there’s also an option for a guided virtual tour facilitated by sales representatives who can further discuss the products.

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However, traditional clients may still opt to see, touch, and test the appliances in person. With over 175 square meters of space, guests can move around freely and view the displays while following social distancing protocols.

Routine temperature checks are done before entry, and sanitation throughout the showroom is done regularly especially after every client visit. Hand sanitizing stations are strategically located in the showroom as well.

“While walk-ins are very much welcome, we also encourage our clients to book appointments with us beforehand, to help us manage the number of people in the showroom at any given time."


Sub-Zero and Wolf’s showroom is located at Ground Floor, Manila Tower, The Residences at Greenbelt Esperanza Street, Makati City 1224, Philippines. It’s open from Mondays to Saturdays, 10am - 6pm; (6pm - 7am by appointment). You can also visit their 360° virtual showroom for a 3D look and feel of their units.

To learn more, browse Sub-Zero and Wolf’s website or follow them on Instagram. For inquiries, email or book a virtual consultation or showroom appointment here. Sub-Zero and Wolf are exclusively distributed in the Philippines by Focus Global Inc.


Visit Sub-Zero and Wolf's virtual showroom here