Sub-Zero and Wolf brought their luxurious showroom online so you can now source the perfect kitchen appliances from the comforts of your own home.
During the new normal, many business establishments have found ways to adapt and connect with their customers by delivering their services online. Among these businesses are Sub-Zero and Wolf, two brands that understand the value of providing quality kitchen materials.
Sub-Zero and Wolf just launched an online showroom which can also be seen physically in Ayala, Makati. It was designed by Architect Anna Maria Sy-Lawrence who made sure that the room has a well-planned layout, high ceiling, and polished look that would provide an immersive experience for customers to imagine how the brands' appliances would look like in their own kitchen.
"Given the prominent location of the showroom from the street, it was important to create a design that would visually draw in customers without it competing and overpowering the beautiful products on display," the architect shares. "It is a tricky balancing act but when successfully achieved, results in a retail experience that is both dynamic and memorable."
Read more: Kitchenware That Works As Good As It Looks
Sub-Zero and Wolf decided to put their showroom online so they could provide their services 24/7. "We are lucky enough to live in an era of technological advancement — why not use the tools available to us, to help us stay connected with our clients online? We understand that while many homeowners have ongoing renovation or construction projects, not everyone is comfortable with visiting a physical showroom," the brands said. "A virtual showroom and online customer experience give our clients the option to learn about our products any time and from anywhere, and without unnecessary health risks. Our sales designers are always ready to assist both virtually and physically in our showrooms."
Sub-Zero and Wolf shared the importance of having a house upgrade now more than ever. "We are forced to do everything at home now; attend classes, work, exercise, and of course, eat all our meals at home. When you spend all your time at home, you want to make sure you can have all devices and appliances that you can rely on and withstand the test of time. In the realm of home cooking, that means investing in durable and high-performing refrigeration and cooking equipment."
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