Cover Coach Café
Coach Café
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Together with local coffee retailer Brawn & Brains, Coach’s first blended dining and retail concept hosted its grand opening on April 14
Fashion lovers and foodies have cause to rejoice at the opening of the Coach Play Singapore Shophouse, the American fashion house’s first permanent dining and retail concept in the world. Jostling shoulders with three storeys of pastel pink retail spaces and immersive LED visuals is the Coach Café, an American diner concept created in collaboration with local coffee retailer Brawn & Brains. Serving up a taste of Coach’s glitzy New York from savoury waffles to heady desserts, here’s what you should order at the Coach Café.
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1. Chicken and waffles
Above Chicken and waffles at the Coach Café
Chicken and waffles at the Coach Café
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If you’re a fan of all-day breakfast, you’re in luck. Go for the chicken and waffles, which offers a savoury alternative to the classic pancakes that’s equally addictive. It sees a crispy, marinated chicken over a generously thick waffle, accompanied by chilli honey and maple syrup. Both the chicken and the waffle offer a delightful crunch, delivering a sweet, savoury, and spicy punch that will have you coming back for more.
2. All American cheeseburger
Above All American Cheeseburger at the Coach Café
All American Cheeseburger at the Coach Café
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It doesn’t get any better than the All American Cheeseburger, an American diner staple that’s indulgently juicy, tender, and greasy. The Coach Café doesn’t change the formula one bit, serving up a succulent griddled beef patty with tomato, lettuce, red cheddar, and pickles sandwich between a homemade brioche bun. Served with a side of crispy curly fries, this is one classic you don’t want to miss out on.
3. Rexy donuts
Above Cherries and cream Rexy donut at Coach Café (Photo: Ethan Kan)
Cherries and cream Rexy donut at Coach Café (Photo: Ethan Kan)
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If you’re looking for a light bite to go with your coffee, the Rexy donuts have you covered. Named after Coach’s T-Rex mascot, the donuts are decadently rolled in sugar—go for the cinnamon spiced donut for a sweet, woody delight on your senses. If not, the donuts stuffed with lemon curd or cherries and cream make an indulgent treat that will elevate your midday perk.
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4. The Hangtag Surprise
Above The Hangtag Supreme at Coach Café
The Hangtag Supreme at Coach Café
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Make sure to stick around until 6pm, when the café transforms into a dessert bar offering a bevy of decadent desserts. Don’t miss out on the Hangtag Surprise, a 3D chocolate version of Coach’s classic hangtag found on all its bags. Crack it open and you’ll find surprise treats. Served with vanilla ice cream and a mixed berries compote, it’s delightful, playful, and funny, which is sure to satisfy your sweet tooth.
5. Dream It Real S'mores
Above Dream It Real S'mores
Dream It Real S'mores
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Another dessert bar offering, the Dream It Real S'mores are a real treat. You'll be equipped with skewers to melt your vanilla marshmallows over a personal mini stove before you assemble it with graham crackers and milk chocolate. Decadent and saccharine, it's best enjoyed after one of Coach Café's hearty cheeseburgers or fried chicken sandwiches.
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About
Ethan is a dining writer with Tatler Singapore. Trained in literary arts and filmmaking, their work has previously been published in Esquire Singapore, Men's Folio, and with the Asian Film Archive and the Singapore International and Film Festival, across a wide range of interests from gastronomy to fashion and arts criticism.
Work
Ethan writes about exciting news in the F&B industry, specialising in fine dining, exclusive spirits launches, and new restaurants. They are always looking for riveting voices to bring something fresh to an already-dynamic industry.
Follow them on Instagram at @faustiangourmand.
