Cover Sibylle Scherer, President and CEO of Moët & Chandon since 2023
Sibylle Scherer, President and CEO of Moët & Chandon since 2023
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As Moët & Chandon returns to Formula 1 with a decade-long partnership, CEO Sibylle Scherer is steering the maison into a future where heritage meets modernity
When Sibylle Scherer speaks about champagne, she doesn’t reach for grand metaphors or corporate phrases. Instead, she describes it with the ease of someone who grew up with it—because she did. “When you’re European, you almost grow up with champagne,” she says with a gentle laugh. Long before she was appointed President and CEO of Moët & Chandon in 2023, the world’s most recognisable champagne was already part of her cultural vocabulary. “Moët equals the category,” she adds. “From a young age, I knew about Moët & Chandon.”
It is this instinctive understanding—of champagne not as an object of luxury, but as a language of celebration—that shapes her leadership today. Her career, which spans more than 25 years across Europe, the Americas and Asia, has taken her through fashion, beauty, watches, jewellery and travel retail before entering the world of wines and spirits. What defines her is a blend of agility, cultural sensitivity and an unwavering belief that heritage should never stand still.
Her tenure across the LVMH Group reflects that ethos. At DFS Group in Hong Kong, she oversaw merchandising and marketing across more than 400 boutiques worldwide, guiding the world’s largest luxury travel retailer through major global expansion. At Maison Chandon—where she served as president before joining Moët—she pushed for innovation without compromising legacy, launching Chandon Garden Spritz and championing biodiversity restoration across estates in six countries.
Above Oscar Piastri of Australia and McLaren and the McLaren team celebrate victory in the Constructors Championship during the F1 Grand Prix of Singapore at Marina Bay Street Circuit on October 05, 2025 in Singapore, Singapore. (Photo: Zak Mauger/LAT Images)
Oscar Piastri of Australia and McLaren and the McLaren team celebrate victory in the Constructors Championship during the F1 Grand Prix of Singapore at Marina Bay Street Circuit on October 05, 2025 in Singapore, Singapore. (Photo: Zak Mauger/LAT Images)
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At Moët & Chandon, this balance of respect and reinvention is on full display. Nowhere is it more visible than in the maison’s return to Formula 1 in September of this year—a moment Scherer describes not as a strategic decision, but as a “coming home.”
“Moët has been in motorsport for almost 100 years,” she says. “We share a lot of the same values: precision, craftsmanship, accuracy and a deep appreciation for the teams behind every performance.” For her, the parallels between winemaking and racing are more than poetic. “In Formula 1, you see the mastery of individuals, but also the brilliance of collective effort behind the scenes. Champagne is exactly the same.”
Under her guidance, Moët’s decade-long partnership with Formula 1 celebrates not only victories, but the culture of excellence behind them. The maison famously shaped one of motorsport’s most iconic rituals: the champagne spray, first sparked in 1966 when Manuel Fangio, jubilant at Le Mans, instinctively sprayed the crowd with a bottle of Moët. Today, the gesture remains synonymous with triumph.
That sense of evolving tradition also explains Moët’s showpiece at the Singapore Grand Prix: the Elevation Lounge, a waterfront enclave created for race weekend. At its centre stands a hot-air balloon shaped like a champagne cork—an object rarely considered monumental until Moët rendered it so. Originally crafted for the Maison’s 250th anniversary, it has travelled to landmarks from Big Ben to the Great Wall of China; Singapore marks its first appearance in Southeast Asia.
Above Hot-air balloon shaped like a champagne cork, displayed at Moët & Chandon’s Elevation Lounge
Above Enjoying a flute of Moët & Chandon while watching the Formula 1 race in Singapore
Hot-air balloon shaped like a champagne cork, displayed at Moët & Chandon’s Elevation Lounge
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“We only bring it out for very special moments,” Scherer says. “It connects our great past with our great future.” The lounge itself embodies celebration as an experience, complete with tastings, masterclasses and pairings devised with Sushisamba. As night falls, the slow inflation of the balloon becomes a performance of its own, mirroring the anticipation before each uncorked bottle.
Despite her global experience, what animates Scherer most is the human element. Moët’s partnerships with cinema, fashion and sport—its collaborations with the Golden Globes, Virgil Abloh, Pharrell Williams, equestrian athletes and tennis champions—are, she believes, simply expressions of champagne’s universal role. “When you open a bottle of Moët & Chandon, the moment becomes more special,” she says. “Life is better when shared.”
With Moët & Chandon entering a new decade in motorsport, Scherer sees opportunity not just in spectacle but in storytelling. “We love long-term partnerships because you can build something meaningful together,” she says. “We want to tell the stories of this incredible sport, the people behind it and how it connects with champagne.”
In many ways, she embodies that same narrative. Guided by precision, cultural empathy and a keen sense of what makes a moment worth remembering, Sibylle Scherer is leading one of the world’s most storied maisons into a modern age—one where celebration becomes a craft in itself.
And in Singapore, as the engines roared and the cork-shaped balloon rose against the night sky, that vision felt unmistakably alive.
Dudi Aureus is the senior dining and travel editor at Tatler Singapore, covering the city’s most exciting restaurants, global travel trends, and the personalities shaping the culinary and lifestyle scenes. She also serves as co-jury chair for the Tatler Best awards in Singapore, celebrating the very best in hospitality. When she’s off duty, she can often be found at a favourite hole-in-the-wall Thai spot, savouring a perfectly balanced pad thai.
