Cover Martell Cordon Blue Limited Edition (Photo: Martell)
Martell Cordon Blue Limited Edition (Photo: Martell)
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Tatler+
Vincent Darré’s pop art decorates the selection of gift boxes in red and blue
This upcoming year, Maison Martell presents an exclusive collection that is a tribute to the brand’s grace and longevity. The Martell Cordon Blue Limited Edition for 2024 features graphic designs courtesy of celebrated stylist and artistic director Vincent Darré, who has worked with Yves Saint Laurent, Prada, Fendi, and more fashion powerhouses.
His work embodies the spirit of French decorative arts, and this year, he brings this a step further to design motifs and gift boxes that showcase the crafting of Martell cognacs.
Read more: Tatler Dining and Mastercard start partnership to introduce Tatler Dining Kitchen to Malaysia
Above Martell Cordon Blue Limited Edition
Above The gift box for Chinese New Year 2024
Martell Cordon Blue Limited Edition
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However, the decoration is not just vibrant and eye-catching, but also meaningful. The Martell swifts are redrawn to represent peace, warmth, and generosity, connected by a blue ribbon.
See also: Michelin Guide 2024: Kuala Lumpur and Penang’s stars revealed
Above The Martell VSOP Limited Edition gift set is perfect for gifting
The Martell VSOP Limited Edition gift set is perfect for gifting
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For Chinese New Year 2024, a mythical dragon symbolises power and good fortune, while the swifts evoke freedom and life. In line with the design, Maison Martell ushers in a new year welcomed by the dragon and guided by the peaceful swifts.
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Credits
Images: Martell
About
Katelyn is the dining and travel editor of Malaysia and Indonesia. Based in Kuala Lumpur, she offers readers an inside look at the movers and shakers in Asia’s growing food and beverage industry.
