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Founded in August 2020, Brotani Ventures is the brainchild of four friends on a mission to make Malaysians eat healthier and happier with their locally grown premium MD2 pineapples
The story of Brotani Ventures starts with its four young founders: high school friends Aizat Long, Izz Thaqif, Amirul Hakim and Burhanuddin Asyraaff Mahmood who came together at different crossroads in their lives for a journey that traded 9-to-5 jobs for the sun, soil and sweetness of a homegrown pineapple farm.
In 2020, amidst nationwide lockdowns and movement restrictions, the four friends took a leap of faith with the launch of Brotani Ventures, a pineapple farm based on sustainable practices and zero-waste culture. The farm's premium MD2 hybrid pineapples soon became an instant hit with consumers for its distinctly sweet taste.
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Besides selling whole MD2 pineapples (fondly called Piña Reina) and cubed versions for on-the-go snacking (Piña Poco), Brotani Ventures is also famous for its Piña Lima drink, an invigorating combination of cold-pressed pineapple juice and zesty lime. Developed with the simple aim to make these delicious pineapples more accessible, affordable and–one might even say–more Instagrammable, Brotani Ventures currently produces approximately 10,000kg of pineapples a month.
Known for its out-of-the-box marketing methods and upbeat, pink-hued social media presence, Brotani Ventures resolved to waste no precious time during lockdown, collaborating with award-winning Brooklyn production company Amanda Sarabia Production for a marketing campaign called Sun's Out Brotani Out, produced by Taha Long and Ana Vasquez with Amanda Sarabia as executive producer.