After working behind the scenes producing for major K-pop groups, the singer-songwriter is taking the South Korean music scene by storm. She tells us about her new single The Little Name and coming out of the shadows
Adora just celebrated the release of pop ballad The Little Name in March. It is the South Korean singer-songwriter’s sophomore effort, following Make U Dance featuring Eunha of the girl group Viviz in November 2021, which marked her official solo debut.
Her name might not ring many bells—though Adora, who is also a producer, has worked with some of the biggest names in K-pop, including BTS, TXT and GFRIEND. She formed part of the team of writers and composers behind BTS’ 2017 mega hit Spring Day, which is the longest-charting song on South Korean online music store and streaming service Melon to date—it has spent a whopping five years in the top 100 so far.
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Adora is now signed to Aura Entertainment, who she made her solo debut under. Before that, she’d been behind the scenes in K-pop for some time: in 2016, she auditioned for South Korean entertainment company Big Hit Music’s talent search programme Next New Creator, then spent much of her career as an in-house producer and lyricist for the music label. Prior to that, she was a trainee under Music K Entertainment.
See also: Bang Si-Hyuk, Founder of BTS’ Label, Makes His Debut on Forbes Korea’s Richest List 2021