The Hong Kong rising star, aka Michael Cheung Tin-fu, has earned legions of fans thanks to his chart-topping love songs. Here, he reminisces about his journey so far, and how he hopes to see the industry evolve
MC Cheung only made his official debut two years ago, but has already made a name for himself as a rising Canto-pop star to watch. Last year, the singer took home the Best New Male Artist (Gold) prize at the 2021 Ultimate Song Chart Awards Presentation. At the time of writing, he has over 330,000 followers on Instagram.
But his path to stardom has been an unusual one.
In 2019, Cheung, who was working as an indie singer, competed in ViuTV’s reality singing contest King Maker II—the show’s previous season saw the creation of boy band Mirror. Winning second place in the contest, Cheung was offered a contract by ViuTV: it would involve him joining a band. In a surprising move—a contract with the TV channel is coveted among those who want a career in entertainment, given Mirror’s colossal success—the singer turned the offer down.
“I’m truly happy and grateful for all the awards and the recognition,” Cheung tells Tatler. “But I’m not performing just to gain more popularity, break records, or show off my sense of style.”
A solo career was what he really wanted, he adds. “I only focus on working on projects and music I feel passionate about.”
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Meteoric Rise
In a twist to the story, Cheung was offered a contract by Warner Music Hong Kong—he has been signed to the label since 2020. Fortunately for his fans, this didn’t mean a curbing of his creative freedom.
“Signing with a label doesn’t mean you lose control over your work," he says. “It actually helped me to grow as a singer and person—with more opportunities given to work with artists or producers I admire."
Working with a solid team—a resource available at a major label—is also a plus.
“When I was working as an independent artist, I found it quite challenging to build up my own network of industry contacts. It was tiring at times—I needed to handle everything from marketing to distribution on my own, [and] with a limited budget," he says. "Having a good team and support system around you is very important, because it's easy to lose focus of what you set out to do." The team around him also elevates his work and is a source of motivation, he adds.