The title translates to mean, "My mom is the greatest hairdresser". It tells the story of a girl whose mother would cut a very "geng" ("awesome") hairstyle for her every Chinese New Year, one more dramatic than the last. But after a teasing from some schoolboys about her hair, she refused to let her mom cut her hair again. Years passed, and the girl grew up to be a confident, career woman and she starts to reminisce about the old days. Will she let the greatest hairdresser touch her hair again? Ultimately, the message is how family traditions strengthen ties. 

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There are two parallel stories. One is about a man who has been retrenched; the other, a woman who missed several urgent phone calls from her younger brother. Both share the common theme of familial ties—that blood is indeed thicker than water.

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The ad addresses the fact that we had to give Chinese New Year celebration a miss last year due to Covid lockdown, and how the things we used to take for granted can be so easily taken away from us. Indeed, the opening scene of pork knuckles stewing in a claypot is enough to make one long for the CNY feast back home.

Shot at the iconic KL eatery Sek Yuen, it showcases the acting chops of 988 FM radio announcers including Chan Fong and Sean Lee, and tells the tale of a restaurateur falling on bad times due to the Covid crisis. Despite the gloom, it has a lighthearted tone (like watching one of those madcap Chinese New Year films from Hong Kong) and naturally ends on a happy note. 

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