As part of its sustainability commitment, Malaysian Aviation Group (MAG) has partnered with PR veteran and designer Selina Yoep Jr's brand THESELINA to produce a bespoke collection of five luxury handbags, made from materials that have been repurposed from Malaysia Airlines’ aircraft leather seats, belts and buckles, tablecloths, life vests, cabin crew kebaya uniforms and more.

The names of the five bags are inspired by IATA codes to destinations within Malaysia Airlines’ network: Buckle Bag; the Sierra Yankee Delta (SYD) personalised canvas bag; the November Romeo Tango (NRT) messenger bag; the Mike Yankee Yankee (MYY) Penan bag and the Mike Echo Lima (MEL) backpack.

The collection was launched at a private event at the RuMa Hotel & Residences Kuala Lumpur, attended by prominent faces like Sime Darby Property Berhad group managing director Dato' Azmir Merican, Royal Selangor managing director Yong Yoon Li, Datin Shen-Tel Lee of Bowerhaus and Sereni&Shentel and RNF MotoGP Racing Team principal Datuk Razlan Razali among others.