Dom Pérignon's collaboration with Lady Gaga, first revealed in April 2021, kicked off with an artistic brand campaign and a limited-edition sculpture designed by the singer-songwriter-actress herself. As part of that campaign, Lady Gaga signed a limited edition bottle of Dom Pérignon Vintage 2010 in exclusive cases.
This electrifying collaboration was celebrated with fitting pizzaz in a private event in Kuala Lumpur at Level 106 of Tun Razak Exchange, attended by the city's most fashionable crowd, including KIP Group CEO Valerie Ong, influencer Venice Min, restaurateur Alex Cheah of Beta KL and others. The event, which showcased a superb Northern Indian gastronomic experience by Chef Yogi of Flour, also featured a fashion show of avant-garde pieces by Malaysian designer Brian Khoo.