Vintage champagne brand Dom Pérignon and word-renowned artist Lady Gaga have joined forces to produce an artistic project, which launched on April 6, 2021 with the release of an international advertising campaign. Led by photographer and director Nick Knight, the campaign consisted of electrifying visuals in the form of photographs and a film. Other key specialists on the team include choreographer Richard Jackson, creative consultant Nicola Formichetti, hairstylist Frédéric Aspiras, make-up artist Sarah Tanno and nail artist Miho Okawara.
The centrepiece of the collaboration is a 110-piece sculpture, enfolding a jeroboam of Dom Pérignon Rosé Vintage 2005, designed by Lady Gaga and Nicola Formichetti. Sold in private sales, the sculpture will be showcased in flagship Dom Pérignon locations. Profits from the sales will be given to Lady Gaga’s Born This Way Foundation, in support of empowerment and well-being.