“The only way to be interesting to people, you have to have passion. The passion needs to come through the first moment you meet someone,” said Cheman Cheung.
Dressed in a relaxed, beige short-sleeve shirt, Cheung sat across from me at Wong Chuk Hang’s Africa Coffee & Tea cafe, beaming under the eleven o’clock sun. Cheung is the founder of Nüte, a wellness company that specialises in “icebar smoothies”—rectangular frozen smoothie bars that aim to provide fresh nourishment at any time of day. “The concept of Nüte kind of came into my head almost two years ago. Food, feeling healthy, and nature. I wanted to do something about that. I wanted to do something to foster that,” Cheung tells me.
On their website, Nüte offers four “icebars”, each named after the benefit they aim to give: Detox, Energy, Immunity, and Recovery. Above, it reads, “Reimagining smoothies with all the nütrition, but prep- and fuss-free.” The bars can be eaten as a popsicle straight out of the freezer, shaken and melted in a jar, or even blended with a banana for an extra hint of sweetness, reads the site.
The first time I met Cheung was at Rosewood Asaya’s new wellness programme launch in the autumn of 2021. Still trying to catch my breath after two back-to-back workout classes, Cheung handed out murky, green-hued drinks to the participants, giving me the first taste of Nüte. Refreshing, slightly sweet, and delicious—I was sold.