Cover Photo: Yeomama Batik/Facebook

Lend your support to Breast Cancer Awareness this October by shopping these unique local brands

Every October, people around the world rally to show their support for breast cancer awareness. Known to be the most common type of cancer in women, the National Cancer Centre Singapore reported that 29.4 per cent of women in Singapore contracted cancer from 2015 to 2019. 

The Breast Cancer Foundation (BCF) in Singapore actively raises awareness through talks and events to support the breast cancer community in Singapore. Those affected by breast cancer are aided by BCF through psycho-social programmes, support groups and befriending activities. BCF also offers subsidies to low-income women for first-time mammogram screenings. 

In case you missed it: International Women’s Day: 5 Inspiring Women Raising Funds for the Breast Cancer Foundation’s 25th Anniversary

This year, many local Pink Partners have stepped up to pledge a part of their sales proceeds to the foundation. Shop these brands this month and show your support for breast cancer awareness. 

1. ByCanary

Established in 2019, ByCanary is a brand that seeks to empower and inspire. A conscious brand that champions social and environmental consciousness, the brand takes a firm stance in giving back to the community. It’s stunning jewellery are made from ethically-sourced gems and re-cycled fine metals. 

This October, ByCanary has pledged to donate 20 per cent of all their proceeds from their Rise In Love collection to BCF. Dubbed by the brand as a “wearable statement for the modern woman to celebrate other women”, choose from two gorgeous colours (rose gold and white gold). Spread the word of compassion and support with this shiny piece of jewellery. 

Find out more at bycanary.co

2. Simple Wellness

Simple Wellness brings certified organic products and services to its customers, embracing natural beauty, sustainability, and social responsibility. The brand actively sources natural, premium ingredients and adhering to the highest industry standards through expert consultants. 

Show your support for breast cancer awareness by purchasing any product from the brand’s Women’s Balance Body Collection. The Women’s Balance Shower Oil consists of the soothing scent Women’s Balance Aromatherapy Blend to relax your body and mind. SGD$2 of gross proceeds will be donated to BCF. 

Find out more at simplewellness.com.sg

3. Gold & Behold

Looking for small decorative pieces to spice up your home? Gold & Behold is a one-woman team that offers artfully designed cups and vases in support of breast cancer awareness. 

Shop the Kintsugi Body Vase, Kintsugi Mannequin Vase, and Boobie Cups, all of which were created through the brand’s partnership with Solis Breast Care & Surgery Centre. 15 per cent of gross proceeds will be donated to an international non-profit organisation dedicated to preventing and treating breast cancer. 

Find out more at goldandbehold.co

4. YeoMama Batik

Pink isn’t just for Wednesdays in the eyes of authentic handmade batik brand YeoMama Batik. Started by a power mother-daughter duo, the brand creates modern clothing inspired by the traditional Indonesian fabric, batik.

In the words of the brand, be batikful this October and shop the Celebrate Life! collection. The collection is inspired by the stories of courageous breast cancer survivors and caregivers. Airy and lightweight, shop pants, toga tops, and dresses. 20 per cent of proceeds from the collection will go to BCF. 

Find out more at yeomamabatik.com

5. Perk by Kate

Homegrown lingerie brand Perk by Kate believes in the perfect cut, good support and quality fabric as the main ingredients for the best type of lingerie to wear. The brand is constantly looking for ways to improve the quality of its products including sourcing its fabrics sustainably. 

Revealing the theme for the brand’s show of support for breast cancer awareness as The Light in the Fight, the Shop Pink campaign brings inspiring women together and advocates for mutual support among women in getting through their cancer journeys. You will find the brand's signature form-flattering bralettes and comfortable camisoles in this new series. Customers that purchase from its breast cancer Recovery capsule collection will help the brand in achieving its goal of offering women who have been diagnosed with or recovering from breast cancer their first piece of lingerie from the Perk by Kate Breast Cancer collection. 

Find out more at perkbykate.com

6. Rawbought

The creative result of three sisters who dreamt of a world where women can regain comfort, Rawbought seeks to create sleep wear made from buttery-soft materials that makes wearers feel snug and comfortable. Whether you’re lounging around or going to sleep, stay in your comfort zone while wearing the brand. 

Rawbought’s Pink Edit collection comprises of cosy pyjamas that blend classic lines with a cozy luxe feeling. Made from sustainable and breathable fabrics perfect for Singapore’s hot weather, have a good night's sleep in comfort and bliss. 10 per cent of sales from this collection will be donated to BCF.

Find out more at rawbought.com

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