Cover The first Rolex Oyster Perpetual Day‑Date the brand introduced in 1956

From presidents to Olympians, the Rolex Oyster Perpetual Day-Date has graced the wrists of many notable names throughout its 66-year history

Rolex timepieces have long been sported by some of the world’s most illustrious and influential individuals, but perhaps none more often than the Rolex Oyster Perpetual Day-Date. Over the years, movers and shakers, from heads of state to business magnates, athletes and artistes, have chosen to wear this particular piece, cementing its status as the ultimate symbol of success.

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The Day-Date’s popularity with pioneers and visionaries is no surprise, given that it was revolutionary when it launched in 1956. It was the first self-winding, waterproof chronometer wristwatch to indicate the date as well as the day of the week—spelled out in full in an arc-shaped aperture at 12 o’clock on the dial and available in 26 languages, including Arabic, Greek, Latin, Japanese and Mandarin. Both change simultaneously at midnight.

On top of these foremost technical features, the Day‑Date is recognised as the pinnacle of prestige because it is available only in precious metals—specifically, 18-carat yellow gold, white gold, Everose gold and 950 platinum.

Another emblematic feature of the timepiece is its three-piece link President bracelet—either in 18-carat gold or 950 platinum—which is reserved exclusively for the Day-Date and precious metal versions of the Datejust. It is fitted with a concealed Crownclasp and opens with a hinged Rolex crown—a sleek aesthetic and functional touch. Thanks to the name of this bracelet as well as the watch being spotted on the wrists of several world leaders—among them, former US presidents—the Day-Date earned its moniker as “the presidents’ watch”.

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Other notable figures who have been associated with the Day-Date include American billionaire businessman and philanthropist Warren Buffett, who is often seen wearing an 18-carat yellow gold model.

Legendary athletes and towering figures from the world of the arts have also partnered with the Swiss watchmaker as Rolex Testimonees, such as Arnold Palmer, Jack Nicklaus and Gary Player—“The Big Three” credited for popularising the sport on a global scale.

Similarly, Olympic champion and American skier Lindsey Vonn, celebrated Swiss tennis player Roger Federer and award-winning American filmmaker Martin Scorsese continue to champion the Day-Date as Rolex Testimonees, reinforcing its status as a symbol of distinction and accomplishment.

This year, Rolex has pulled off yet another impressive upgrade for the iconic watch, introducing to the Day-Date 40 in 950 platinum a fluted bezel in the same fine material. This technical feat is a first for Rolex—all its fluted bezels were previously crafted exclusively from 18-carat gold—and possible only thanks to an innovative new manufacturing process that produces fluted bezels out of platinum that are perfect in shape and surface. It is an achievement that once again demonstrates the continued technical excellence of both the Day-Date and Rolex.

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