Panerai made waves in 2021 by unveiling two timepieces showcasing its commitment to sustainability. The limited-edition eLAB-ID concept watch was produced with recycled materials amounting to 98.6 per cent of its weight, and presented the brand’s vision of what a manufacture can achieve in the sustainable production of timepieces. The Luminor Marina eSteel, on the other hand, showed that even timepieces in series production can adopt the same practices, with 58.4 per cent of its mass comprising components made from recycled materials.
The conversation continues this year at Watches & Wonders 2022 with Panerai’s release of the Submersible QuarantaQuattro eSteel.
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According to Panerai, a manufacture’s capabilities are no longer judged solely on classic criteria like its movements’ technical sophistication or finishing standards. Instead, the ecological impact of a manufacture’s activities have also become a point of interest. To that end, the brand is developing its operations with an eye on sustainability, from using recycled materials in production to reducing waste, and even relying on renewable sources for all of its manufacturing processes.