Cover Watches and Wonders 2025 presented an array of new options for women (Photo: Hermès)
Watches and Wonders 2025 presented an array of new options for women (Photo: Hermès)
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Unveiled in Geneva, these are some of the best new sporty chic watches for women—explore elegant, versatile options here
Something of a revolution is ticking on the wrists of women in the horology space, marked by varying preferences and a move away from exclusively “feminine” styles. Driving this shift is a desire to bridge practicality with panache, a desire for timepieces that can keep pace with our dynamic lifestyles while making a statement of confident individuality.
Not confined to gender, the sporty elegance category boasts several iconic models that have paved the way for this movement, resonating deeply with enthusiasts today for a multitude of reasons—versatility being number one. One might recognise them as pieces that effortlessly transition from the office to an active weekend adventure, adding a touch of refined functionality to any ensemble.
Among women, there’s also an undeniable element of empowerment in sporting a watch traditionally seen as masculine, a bold declaration of independence and a rejection of outdated norms. This trend aligns perfectly with the current fashion landscape, which champions comfort, functionality and a blurring of lines.
Earlier this month, Watches and Wonders 2025 in Geneva made it clear that the industry was listening, with several brands showcasing exciting new takes on their emblematic sporty styles for the female wrist.
Rolex
Above Oyster Perpetual Land-Dweller 36mm, 18-carat Everose gold (Photo: Rolex)
Oyster Perpetual Land-Dweller 36mm, 18-carat Everose gold (Photo: Rolex)
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Amid the whirlwind in Geneva, the announcement of a compelling new model from Rolex was impossible to miss. Featuring an integrated bracelet with flatter Jubilee links, a distinctive honeycomb dial and an open case back, the Oyster Perpetual Land-Dweller beautifully blends robustness with refinement. Within the calibre 7135-powered collection, the 36mm variant in 18-carat Everose gold with diamonds easily fits the bill of a timeless ladies’ watch, while the version at 40mm with an ice-blue dial makes for a bold, powerful choice.
Read more: Watches and Wonders 2025: 3 highlights from Rolex apart from the Land-Dweller
Patek Philippe
Above Twenty~4 Perpetual Calendar Reference 7340/1R (Photo: Patek Philippe)
Twenty~4 Perpetual Calendar Reference 7340/1R (Photo: Patek Philippe)
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It was in 1999 that Patek Philippe launched its first exclusively feminine collection, introducing the world to an iconic design that epitomises timeless sporty elegance. This year, the brand unlocked a significant development of the line with the Twenty~4 Perpetual Calendar, underscoring the growing interest in technically sophisticated timepieces among women. Housed in a 36mm rose gold case sans diamonds, this new reference marks the first time a perpetual calendar complication has been featured in a non-gem-set round case model. Two distinct dial options are presented: a silver-toned dial with a “shantung” finish and an olive-green sunburst dial, offering versatility.
Jaeger-LeCoultre
Above Rose gold Reverso Tribute Monoface Small Seconds (Photo: Jaeger-LeCoultre)
Rose gold Reverso Tribute Monoface Small Seconds (Photo: Jaeger-LeCoultre)
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Rose gold was a prevailing trend among the novelties of Watches and Wonders 2025, with a striking contribution from Jaeger-LeCoultre. Elegant and precious, the Reverso Tribute Monoface Small Seconds was unveiled in a luxurious pink gold case with a matching Milanese link bracelet. This pairing of the classic slim silhouette with the supple and elegant bracelet offers a softer take on the art deco icon, appealing to women who appreciate its rich heritage but seek a more contemporary and comfortable wearing experience.
Hermès
Above Cut Le Temps Suspendu 39mm with a sunburst red-tinted dial (Photo: Hermès)
Cut Le Temps Suspendu 39mm with a sunburst red-tinted dial (Photo: Hermès)
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A notable highlight from Hermès at Watches and Wonders 2025 was the Cut Le Temps Suspendu. This gorgeous novelty features a 39mm case crafted from satin-brushed 750 5N rose gold and caters distinctive dial options, including a sunburst red and an opaline silver. The interchangeable system and availability of a Craie-coloured rubber strap further enhances its sporty versatility, offering a more casual alternative to the rose gold bracelet.
Grand Seiko
With a beautifully textured lilac dial inspired by the official blossom of Iwate Prefecture, the Grand Seiko 44GS SBGW323 ‘Kiri’ appeals to anyone who appreciates artistry, precision and meticulous craftsmanship. The 36.5mm stainless steel case makes it more approachable for connoisseurs, with female connoisseurs. Powered by the manual-winding Caliber 9S64, offering a 72-hour power reserve and a static accuracy of +5 to -3 seconds per day, this mechanical watch strikes a balance between elegant aesthetics and versatile wearability.
In case you missed it: Grand Seiko partners with Lucerne Group to open its first mono-salon in the Philippines
IWC Schaffhausen
A new, more compact version of the Ingenieur was introduced by IWC Schaffhausen, featuring a 35mm case diameter and a slim profile of just 9.44mm to offer enhanced ergonomics for smaller wrists. While more petite, it retains the characteristic design cues of the larger models, including the signature bezel with five functional screws and the integrated bracelet. Available in stainless steel and gold editions, this novelty demonstrates the brand’s responsiveness to evolving consumer preferences and the demand for more wearable sizes.
Longines
For a woman who appreciates an everyday timepiece that transitions seamlessly from a business meeting to an evening gala, the Conquest is a stellar choice. A perennial favourite for its blend of form and function, this collection from Longines sees an expansion in its 2025 lineup with new colour options and the introduction of rubber straps for the 38mm and 41mm models. This thoughtful addition, complete with a secure clasp and subtle micro-adjustments for ultimate comfort, makes the watch an even more adaptable companion, whether you’re navigating a busy workday or enjoying a relaxed weekend. Of course, the signature steel bracelet remains for those who prefer a more traditional feel. Powered by the reliable Calibre L888.5 automatic movement, the latest editions continue to offer that dependable Longines quality with a dash of contemporary flair.
Hublot
Above The five new references of the Big Bang One Click in 33mm (Photo: Hublot)
The five new references of the Big Bang One Click in 33mm (Photo: Hublot)
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Known for its bold designs and innovative use of materials, Hublot showcased its Big Bang 20th Anniversary collection at the Geneva fair. While many iterations of the Big Bang tend to be larger, the One Click Joyful series offers models in just 33mm, with easily interchangeable straps as well as colours, presenting the option of a sporty, customisable timepiece with an inherently playful and fashionable touch.
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
