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A seamless extension of the brand’s in-boutique experience sees the maison offering its timepieces online, complete with an exclusive concierge service
The online experience has become integral to the luxury industry at large, as brands’ digital channels grow increasingly important in the journey of choosing and purchasing a product. To meet its clients’ evolving needs, Vacheron Constantin has been sequentially introducing an exclusive remote sales service to its various markets.
The latest expansion of this programme sees the service being offered in Singapore and Australia to extend—and integrate—the brand’s in-person boutique experience with its revamped digital counterpart. With this, Vacheron Constantin's clients can now experience its universe in a novel yet familiar way. At the same time, the service has also enabled the maison to engage with them more effectively than ever before.
At its heart, the new remote sales service seeks to seamlessly digitalise the sales experience at Vacheron Constantin. To that end, clients can now select and purchase timepieces from among the models available on the maison’s website—including boutique exclusives that the brand reserves for its own stores. What’s more, special advisors will also be available online to guide them through the sales process, from shortlisting suitable watches and answering questions about them, to making the final decision and proceeding with an order. This remote sales service is, in turn, complemented by Vacheron Constantin’s concierge service. Clients can thus expect to receive orders right at their doorstep, for a hassle-free experience that parallels the service they currently enjoy at a boutique.
Beyond the new remote sales and concierge service, Vacheron Constantin has further developed its digital platform through a revamp of its website’s aesthetic codes. For the longest time, the brand has conveyed its watchmaking philosophy and patrimony visually through its boutiques’ interior design. By aligning its website’s design language with that spoken by its boutiques, Vacheron Constantin hasn’t just created a consistent visual experience, but also extended the same message to the digital space.
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