Cover Iamwatch will be held at The Singapore Edition hotel from October 17 to 20, 2024 (Photo: The Singapore Edition)
Iamwatch will be held at The Singapore Edition hotel from October 17 to 20, 2024 (Photo: The Singapore Edition)
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The 4-day engagement platform celebrates the rich history and artistry of watchmaking. Iamwatch will take place from October 17 to 20, 2024 at The Singapore Edition
The Hour Glass is set to reignite the passion of watch enthusiasts with Iamwatch, a four-day event scheduled for October 17 to 20, 2024, in Singapore. This intimate gathering promises to be a haven for watch collectors, makers, and industry luminaries, offering a unique platform for face-to-face interactions and knowledge sharing.
Iamwatch marks a significant milestone for The Hour Glass, coming two decades after their groundbreaking “Tempus—The Great Watchscapade” exposition in 2004. The new programme aims to foster a deeper connection within the Pan-Asian watch-collecting community, emphasising the rich history and artistry of watchmaking.
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Above Maximilian Büsser, founder and creative director of MB&F
Maximilian Büsser, founder and creative director of MB&F
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“Our desire is to lay a foundation of knowledge about the developmental path of the horological science and the watchmaking arts,” says Michael Tay, group managing director of The Hour Glass. “Our hope is that all delegates leave Iamwatch enriched by the human connections they have made, educated by the lectures and motivated to continue down this joyous path of watch collecting into the future.”
Set against the backdrop of the recently opened The Singapore Edition, Iamwatch embraces a relaxed atmosphere that blends sophistication with tropical charm—a nod to Singapore’s reputation as a garden city. The curated programme will feature over 40 distinguished guests from the watchmaking world, alongside fireside chats and lectures designed to educate and inspire.
Participants can look forward to masterclasses on watchmaking entrepreneurship from titans of the industry like MB&F founder and creative director Maximilian Büsser; marketing legend Jean-Claude Biver; and renowned designer and illustrator Lee Yuen-Rapati.
Above Jean Arnault, director of watches at Louis Vuitton
Above Author David Rooney
Jean Arnault, director of watches at Louis Vuitton
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Also on the agenda is a curated series of insightful lectures and conversations with industry experts like writer David Rooney, author of About Time: A History of Civilization in Twelve Clocks; and Jean Arnault, director of watches at Louis Vuitton.
In a whimsical twist that’s sure to resonate with watch aficionados, the dress code for the event is “Double-wristed, Resort casual”, encouraging attendees to sport timepieces on both wrists.
Iamwatch opens with an exclusive invite-only Private View and Vernissage on October 17, followed by three days of public access from October 18. While admission is free, pre-registration is required through the event’s website, ensuring a curated experience for all attendees.
Sabrina Low was the former assistant digital editor for Tatler Singapore.
