Cover Jun Ong's installation is a key feature in the new Roger Dubuis boutique in Kuala Lumpur

The latest address in Pavilion Kuala Lumpur is also the first in Southeast Asia to feature its new boutique concept

The cutting edge universe of Roger Dubuis, the mastermind behind the Excalibur watches, has been aptly translated in its new boutique concept. Malaysia is the first country in Southeast Asia to feature the new design codes, among them the maison's signature astral shape that now serves as a dramatic wall visible from the entrance itself.

Further in, there's a living room complete with a wall painted with its motto 'No Rules, Our Game' in black. The space is perfect for discreet inspection of the fine watches. 

Another centrepiece is a light installation by Malaysian artist Jun Ong. The avant-garde work frames the Roger Dubuis logo, and pays tribute to the manufacture's creativity and bold ways of experiencing watchmaking.

See also: Luxury watches that transform myth and history into wearable art

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Photo 1 of 3 Roger Dubuis' signature astral shape doubles as a feature wall
Photo 2 of 3 Luminescent installation by Jun Ong
Photo 3 of 3 A cosy private room

A new watch will make its world premiere right here in this boutique at the beginning of 2023. Watch this space for updates.

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