Cover Hakken at the Rado TRX Boutique opening (Photo: Rado)
Hakken at the Rado TRX Boutique opening (Photo: Rado)
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Rado, the renowned Swiss luxury watch brand, marked the official opening of its new boutique at TRX Mall in Kuala Lumpur with a ribbon-cutting ceremony on July 9
Cosplayer and Tatler Malaysia cover star Hakken, made an appearance as a celebrity guest, joining Rado CEO Adrian Bosshard, Rado Malaysia brand manager Penny Chong, general manager of The Exchange TRX Trevor Hill, and project director of The Exchange TRX Mitch Wilson in commemorating the special occasion.
The new boutique at The Exchange TRX, which opened earlier in January, embodies Rado’s “Master of Materials” concept, reflecting the brand’s core values of visionary research, innovative technology, new materials, and craftsmanship.
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The boutique's design exudes minimalist elegance with clean lines, shiny surfaces, and warm bronze tones. Brushed bronze panels and thoughtful lighting create a welcoming atmosphere throughout the 37-square-meter space.
Above Rado TRX Boutique exterior façade (Photo: Rado)
Rado TRX Boutique exterior façade (Photo: Rado)
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The retail outlet’s calm aesthetics mirror Rado’s timeless style, offering a serene shopping experience in a unique space punctuated by elements often seen in the brand’s most beloved watches.
See also: Cover story: Hakken reveals the connection between fashion, cosplay and authentic self-expression
A striking sculptural façade with dynamic lighting adorns the exterior of the Rado TRX Boutique, appearing to shift and breathe with a gentle glow. The use of bronze creates a sense of continuity with the store’s interior, echoing the sand dunes of its Centrix campaign and paying homage to the ceramic elements at the heart of the brand’s horological masterpieces.
Above Hakken sporting a Rado timepiece
Hakken sporting a Rado timepiece
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Patrons to the boutique can expect to be dazzled by a generous selection of watches, with around 250 of the most popular models on display. The iconic Captain Cook and Centrix collections are notably available alongside other curated favourites.
Don’t miss: Rado presented groundbreaking ceramic watches at Suria KLCC
Rounding out the relaxing shopping experience, the Rado TRX Boutique’s specialists are readily on hand to share their expertise with both longtime fans and newcomers to the brand, well-versed in the remarkable tale behind every one of Rado’s timepieces.
Left to right: Trevor Hill, General Manager of The Exchange TRX, Mitch Wilson, Project Director of The Exchange TRX, Adrian Bosshard, Rado CEO, Hakken, Celebrity Guest and Penny Chong, Rado Malaysia Brand Manager
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Located at Lot G.27 on the Ground Floor, The Rado TRX Boutique exemplifies the brand's commitment to exceptional design and cutting-edge materials, providing customers with an immersive and unforgettable experience in high-end watchmaking.
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Images: Rado
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