Novak Djokovic Joins Hublot as Its New Brand Ambassador

August 30, 2021

The tennis champ is the latest addition to Hublot's burgeoning list of athlete ambassadors

Novak Djokovik, the world’s No.1 tennis player, has been on a winning streak all year, emerging champion at Australian Open, the French Open and Wimbledon. Currently competing at the US Open, he missed out on that very rare Golden Slam clean sweep when he failed to win gold at the Tokyo Olympics.

Nevertheless, the top-ranked Serb is already in the history books—his win at Wimbledon meant he has chalked up 20 Grand Slam titles, tying with Roger Federer and Rafael Nadal.

He marks this career-defining era with a prestigious partnership with Hublot, joining the likes of Pelé and Usain Bolt as its ambassadors from the sporting field.

“As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt. With Hublot, we still have so much to win, together!” Djokovic enthuses.

Novak Djokovic is a player who makes tennis history by being unique, first and different, which is exactly Hublot's motto.

— Ricardo Guadalupe, CEO of Hublot

ImagesCourtesy of Hublot