In Singapore for the opening of the world's first MB&F Lab, Maximilian Büsser reflects on 17 years of his brand and shares what lies ahead
After three years, Max Büsser is finally back in Singapore. The Dubai-based founder and creative director of luxury watch brand MB&F was here this week for the opening of the world's first MB&F Lab at Raffles Hotel Singapore.
Founded and operated in partnership with homegrown watch retailer The Hour Glass, the hybrid retail and gallery space is a platform showcasing MB&F's horological creations, collaborative pieces, as well as curated kinetic and mechanical art pieces by artists from around the world.
It is the first concept of its kind, with plans to open five more MB&F Labs in various cities over the next 12 months. The decision for Singapore to be the first location is unsurprising, given that the country has the largest community of MB&F collectors in the world.
There is much to discover in the MB&F Lab, and a particularly fun piece is World Skies by Breakfast. The interactive kinetic artwork is made up of metal discs that flip to display the weather in real-time. It also has a sensor that allows the discs to reflect the image of a person standing in front of it.
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"We live in a world where every city center is looking more and more copy-and-paste," says Büsser. "Whether it's Dubai, Singapore, LA or Paris, you get all the usual big brands with their flagship stores with the same products. But when you come to the MB&F Lab, you will see something that will amaze you for sure. Because if it amazes me, it will definitely amaze you."
Certainly, Büsser, who dreams up the incredibly whimsical yet technologically impressive MB&F Machines, is one of the most radical, innovative minds in the watchmaking industry who has wowed watch lovers time and again. It's been 17 years since he founded MB&F as an independent brand, creating futuristic and unconventional timepieces (often in the form of spacecraft and other sci-fi-inspired motifs) with an utmost respect for traditional watchmaking.
There is so much for the 55-year-old to be proud of, but sitting down with us at the MB&F Lab, Büsser admits he is often so focused on the future that he hardly celebrates his current achievements, much less looks back on the past.
However, with the opening of the MB&F Lab as well as the recent publication of the the brand's catalogue raisonné, MB&F: the First Fifteen Years, a Catalogue Raisonné of MB&F Watches, this year, Büsser has been forced to reflect on how far he has come.
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