How is business?
The first half of this year has been good for us. Our sales numbers are close to what they were in 2019 before the pandemic, so if things continue to improve and travel bounces back during the second half of this year, we’ll be doing well.
How has Hublot developed as a brand over the past 12 months?
The pandemic has been difficult, but it’s also taught us a lot. Being active digitally has always been important, but it’s even more so now. Hublot is a brand that holds a lot of physical events because of our marketing partnerships, which is something we can’t do any more. We’ve had to become really agile in order to focus on digital events and launches. Our digital content has become very important, and we’ve even created a studio in our manufacture, which means we’re now content creators.
How have you been connecting with collectors?
We’ve kept in touch and answered questions through our website, Hublotista platform, social media and e-commerce sites. One of this year’s novelties, the Concrete Jungle New York, comes with a concrete bezel.
Why does Hublot like to integrate unconventional materials into watchmaking?
Innovation is key. Here at Hublot, we launch unique and different watches. Experimenting with unusual materials and designs is essential to that process.
Tell us about your favourite launches from this year.
They’d have to be the Big Bang Tourbillon Orange Sapphire and the Big Bang Integral Full Sapphire.
Why should collectors choose Hublot?
Our pieces are a fusion of amazing craftsmanship and innovative design.