The stunning SLGA009 stands out in the new Evolution 9 Collection.
Cover The stunning SLGA009 leads the lineup of the new Evolution 9 Collection.

Learn about the three evolved design principles guiding the next era of Grand Seiko Style

What makes the ‘ideal’ watch? With no less than 60 years under its belt, Grand Seiko has masterfully perfected the craft. Created with utmost precision and durability, and with great respect for Japanese heritage and nature, their watches are pure expressions of the grand craftsmanship, timeless elegance, and commitment to innovation that lie at the heart of Grand Seiko.

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The SLGH005 watch (left) introduced in March 2021 and the new Spring Drive creation in SLGA009 (right) offer different interpretations of the white birch tree forest and will both be part of the new Evolution 9 Collection.
Above The SLGH005 watch (left) introduced in March 2021 and the new Spring Drive creation in SLGA009 (right) offer different interpretations of the white birch tree forest and will both be part of the new Evolution 9 Collection.

Akin to the very nature of time, Grand Seiko continues to evolve. Thus, the brand is ushering in a new era that evolves its signature style, translating it for a newer generation and continuing to draw inspiration from the beauty of Japan’s natural landscapes. Grand Seiko’s latest collection, the Evolution 9, rests on three design principles that render each watch arresting and irresistible.

Sharper aesthetics

Grand Seiko’s standards for beauty have long been pillars of its brand identity. Now capturing the elegant juxtaposition of light and shadow in nature, designs in the Evolution 9 collection are elevated to a new level of sophistication with the power of contrast, making each timepiece a marvel of details.

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Leading the lineup, the SLGA009 is a true work of art. Inspired by the white birch tree forests near Shinshu, where all Grand Seiko Spring Drive watches are crafted, the SLGA009 packs a quietly powerful presence through its delicately embossed pattern on the dial, exuding the visceral experience of witnessing the unobtrusive beauty, or shibui, of Japan’s forests and being brought as close as ever to the eternal nature of time.

Read more: This New Grand Seiko SLGH005 Watch Is Inspired By Graceful White Birch Trees In Japan

Enhanced legibility

The second principle comes into play with a clear, easy to read face, where the hands and indexes have evolved to become more distinctive. Inspired by the first Grand Seiko in 1960, each piece in the collection features bold, multi-faceted hands and three-dimensional indexes with deep middle grooves.

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Ease of use

Crucial to anyone with an affinity for wearing watches, comfort completes the triptych of Grand Seiko’s new design philosophy. Across all Evolution 9 models, the case’s centre of gravity is low and the lugs are wider so that the watch sits firmly and comfortably on the wrist, with minimal risk of movement or chafing over time.

See also: Luxglove's Guide to Building A Watch Collection 


A safe and more convenient shopping experience awaits through the Grand Seiko digital store. Shop the Evolution 9 collection online, or see them up close at the Seiko boutiques in Glorietta 1, SM Aura Premier, and SM Seaside Cebu. 

For more information, visit grand-seiko.com and follow Grand Seiko Philippines on Facebook and Instagram.

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