Cover Universal Geneve
Universal Geneve
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Under Breitling, the historic Universal Geneve is set to make a comeback
Founded in 1894, Universal Geneve is known for its innovative timepieces, including early 20th century jewellery watches for men and women, but particularly for its Tri-Compax (chronograph with full calendar) movement in the 1950s. In 1989, it was acquired by Hong Kong-based Stelux Group.
Breitling returned Universal Geneve's ownership to Switzerland with the recent purchase, with plans to revive it to its former glory. “Rebuilding a brand with such a rich narrative is not a quick endeavour,” said Breitling CEO Georges Kern. “It is a meticulous labour of love that we anticipate will unfold over the coming years. A dedicated team will be brought on board to allow Breitling and Universal Genève to operate as separate maisons.”
Above A vintage Universal Geneve Tri-Compax advertisment
A vintage Universal Geneve Tri-Compax advertisment
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He added: “This revival is a dream turned into a vision. It’s a process we are embarking on with the utmost respect and dedication to see Universal Genève restored to its rightful place in watchmaking.”
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
