Cover The appearance of two prominent faces of the Thai entertainment wave – Freen Sarocha and Apo Nattawin – in the Piaget Sixtie collection has introduced a youthful, sophisticated and modern breath to the classic designs of the Swiss maison

The arrival of Freen Sarocha and Apo Nattawin from Thailand’s entertainment scene in the Piaget Sixtie collection brings a fresh, contemporary spirit to the timeless Swiss craftsmanship.

As Southeast Asian artists gain global recognition, Freen Sarocha and Apo Nattawin stand out, demonstrating their vast appeal beyond film into international fashion runways and advertising campaigns. Recently, this renowned duo has continued to captivate audiences with their elegant presence in Piaget’s latest campaign for the Sixtie collection, where daring creativity meets iconic contemporary beauty.

Inspired by the bold energy and enduring charm of the 1960s, the Piaget Sixtie collection perfectly blends advanced craftsmanship with modern design.

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Above The Sixtie 29 mm range showcases Piaget’s mastery in shape and proportion

With its distinctive trapezoidal case, a hallmark of Mid-Century style, the Sixtie 29 mm range showcases Piaget’s mastery in shape and proportion. Available in steel and 18K rose gold, or entirely in rose gold, the watches feature a silver-brushed dial paired with an integrated metal bracelet, all driven by the impeccably precise Piaget 57P quartz movement.

Tatler Asia
Above The Piaget Sixtie 29 mm in steel and 18K rose gold, alongside the full rose gold version, is powered by the impeccably precise Piaget 57P quartz movement
Tatler Asia
Above The Piaget Sixtie 29 mm in steel and 18K rose gold, alongside the full rose gold version, is powered by the impeccably precise Piaget 57P quartz movement

Accompanying the watch, the Possession “Decor Palace” jewellery collection highlights Piaget’s pinnacle of craftsmanship where every detail suggests movement and emotion. From diamond-studded rings and bracelets to necklaces and earrings in rose and white gold coated with rhodium, the pieces create an overall effect that is both elegant and vibrant.

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Tatler Asia
Above The Possession “Decor Palace” jewellery collection highlights Piaget’s pinnacle of craftsmanship
Tatler Asia
Above The Possession “Decor Palace” jewellery collection highlights Piaget’s pinnacle of craftsmanship

In the latest images, Freen Sarocha, Thailand’s Gen Z style icon, appears both charming and refined wearing the Sixtie 29 mm watch crafted entirely from 18K rose gold. Freen Sarocha pairs it with the Possession jewellery series, made from rose gold and set with dazzling brilliant-cut diamonds, including earrings, necklaces, bracelets and rings, which together emphasise the gentle yet powerful presence of the modern woman.

Tatler Asia
Above Freen Sarocha exudes charm and elegance in the Sixtie 29 mm watch and the Possession jewellery collection
Tatler Asia
Above Freen Sarocha exudes charm and elegance in the Sixtie 29 mm watch and the Possession jewellery collection

Meanwhile, Apo Nattawin impresses with the Sixtie 29 mm watch featuring a unique trapezoidal case combining steel and 18K rose gold, a silver-brushed dial and a two-tone metal bracelet. He complements it with Possession jewellery such as necklaces, bracelets and rings crafted with the signature “Decor Palace” technique, creating a look that is luxurious, classic and current.

Tatler Asia
Above Apo Nattawin commands attention wearing the Sixtie 29 mm watch and Possession jewellery, delivering a luxurious, timeless yet contemporary style
Tatler Asia
Above Apo Nattawin commands attention wearing the Sixtie 29 mm watch and Possession jewellery, delivering a luxurious, timeless yet contemporary style

This campaign not only spotlights Piaget’s iconic watchmaking from ultra-thin designs to meticulous hand-finishing, while also celebrating the spirit of constant innovation and individuality pursued by the Maison since 1874 in its “Ateliers de l’Extraordinaire”.

The presence of Freen Sarocha and Apo Nattawin brings significant media appeal across Asia and reflects Piaget’s strategy to engage the global younger generation, who seek a lifestyle that blends tradition with innovation.

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