Cover Piaget unveiled its Sixtie collection in Seoul, drawing attention with its bold design and a glittering guest list of iconic female stars
Piaget unveiled its Sixtie collection in Seoul, drawing attention with its bold design and a glittering guest list of iconic female stars
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Piaget unveiled its Sixtie collection in Seoul, drawing attention with its bold design and a glittering guest list of iconic female stars.
The exclusive launch of Piaget’s Sixtie collection in Hannam-dong, Seoul, swiftly became the talk of the town—among both horology enthusiasts and the media. The buzz wasn’t just about the striking revival of an iconic silhouette after more than a decade, but also about the radiant presence of Korean stars including Brand Ambassador Jun Ji-hyun, actress Park Gyu-young, actress Kim So-hyun and model Irene Kim. Sixtie is a seamless fusion of cutting-edge watchmaking and Piaget’s legendary flair for haute joaillerie. Join Tatler Vietnam as we delve into the occasion.
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Following a 13-year wait, Piaget officially introduced Sixtie—a fresh collection imbued with pioneering spirit and design audacity. At the heart of its allure is a distinctive trapezoidal case, a dramatic departure from classic conventions in watch design. This silhouette channels the free-spirited essence of the 1960s while exuding contemporary elegance, resulting in an aesthetic that transcends time.
Above Jun Ji-hyun’s appearance in Seoul added a note of refined glamour to the event
Jun Ji-hyun’s appearance in Seoul added a note of refined glamour to the event
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Jun Ji-hyun’s appearance in Seoul added a note of refined glamour to the event. Appointed as Piaget’s brand ambassador on 17 April, the star had previously showcased the Sixtie line at Watches and Wonders 2025 in Geneva, underscoring the brand’s dedication to the Korean market.
The Sixtie captures the peak of Piaget’s watchmaking artistry, seamlessly married with its hallmark jewellery craftsmanship. More than a timepiece, the trapezoidal watch is a sculptural expression of style, capturing the bold, seductive spirit of the 60s in a distinctly modern idiom. In a new campaign lensed by celebrated photographer Ben Hassett, Jun Ji-hyun wears the Sixtie alongside the striking Swinging Sautoir pendant watch with effortless sophistication.
Above Model and style maven Irene Kim graced the launch with her signature poise
Model and style maven Irene Kim graced the launch with her signature poise
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Model and style maven Irene Kim graced the launch with her signature poise—epitomising modernity, independence and self-expression, the very values Piaget continues to champion. Her ensemble on the night resonated perfectly with the spirit of the house.
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Above Park Gyu-young, who has soared to fame with a string of four consecutive blockbusters in 2025, brought star power and elegance to the event
Park Gyu-young, who has soared to fame with a string of four consecutive blockbusters in 2025, brought star power and elegance to the event
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Park Gyu-young, who has soared to fame with a string of four consecutive blockbusters in 2025, brought star power and elegance to the event. Her choice of a minimalist, refined ensemble allowed her natural poise and nuanced charm to shine through.
Above Also in attendance was the gifted young actress Kim So-hyun
Also in attendance was the gifted young actress Kim So-hyun
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Also in attendance was the gifted young actress Kim So-hyun. By presenting the contemporary Sixtie alongside the new 21st Century Collection, Piaget reaffirmed its enduring commitment to both the arts and modern fashion. The brand’s selection of Korea’s most compelling female figures speaks volumes about its philosophy on feminine beauty—one that celebrates freedom, vibrancy and modernity in a society constantly in motion. With its daring design and refined craftsmanship, the Sixtie is poised to become a defining icon in the next chapter of luxury horology.
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Images: Piaget
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