The French jewellery house adds a new address at the vibrant Cheongdam-dong neighbourhood

The lively streets of Cheongdam-dong welcomes a new resident, Van Cleef & Arpels' boutique along the south bank of Hangang River.

The boutique boasts a wonderful play of contrasts, inside and out. The futuristic facade with diamond motifs recalling the brand's lozenge-shaped logo is softened with greenery in the back. Lightweight metallic allow juxtaposes with green ceramic and copper. 

See also: Hublot's Largest Boutique Is Now In Tokyo




Then there is the elegant with soft furnishing and carpeting, which are balanced out by a garden designed by world-renowned architect Seo Ahn. This garden purportedly changes with the season.

Another fascinating aspect are the walls and ceiling that are decorated with hanji, a Korean hand-crafted paper unique for its refined textural effect. 

See also: What Went Down at Tiffany & Co’s ‘Vision & Virtuosity’ Exhibition Party

Spanning five floors, the boutique evokes luxury and exclusivity, with private spaces for discreet viewing of the jewellery as well as an impressive library containing a wealth of information on the storied maison. 

Tatler Asia
© 2022 Tatler Asia Limited. All rights reserved.