The French jewellery house adds a new address at the vibrant Cheongdam-dong neighbourhood

The lively streets of Cheongdam-dong welcomes a new resident, Van Cleef & Arpels' boutique along the south bank of Hangang River.

The boutique boasts a wonderful play of contrasts, inside and out. The futuristic facade with diamond motifs recalling the brand's lozenge-shaped logo is softened with greenery in the back. Lightweight metallic allow juxtaposes with green ceramic and copper. 

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Then there is the elegant with soft furnishing and carpeting, which are balanced out by a garden designed by world-renowned architect Seo Ahn. This garden purportedly changes with the season.

Another fascinating aspect are the walls and ceiling that are decorated with hanji, a Korean hand-crafted paper unique for its refined textural effect. 

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Spanning five floors, the boutique evokes luxury and exclusivity, with private spaces for discreet viewing of the jewellery as well as an impressive library containing a wealth of information on the storied maison. 

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