Ultraluxe 2025: meet the 10 pioneers redefining beauty and longevity

As the founder and designer of Opoi, Estelle Morelli creates high-performance activewear that she believes is a key component of an ageless lifestyle. For Morelli, this means fusing couture craftsmanship with functionality to create pieces that offer timeless elegance for women of all ages. Her brand's core proposition lies in its ability to offer versatility, with bestselling one-piece sets and sculpting tops designed to transition effortlessly from athletic pursuits to social occasions. Opoi’s commitment to refined lines, noble French and Italian fabrics, and ethical production resonates with discerning women who value both quality and beauty in every detail.

In their own words: “Our key proposition for Ageless lies in Opoi’s ability to fuse couture craftsmanship with high-performance activewear—offering timeless elegance and functionality for women of all ages.”

For Alvin Lee, the concept of ageless is a liberation from rules, not a resistance to time. As head of learning and development at Woorailoora, he defines it as a state where beauty is a matter of presence, and personal evolution is a source of quiet confidence. Lee believes that the pursuit of ageless beauty is not about turning back the clock but about nurturing a sense of vitality and resilience. Through brands like Kevin Murphy, he helps others redefine beauty as a continuous journey of care, rather than a quest for perfection. His passion lies in elevating the beauty and wellness industry through thoughtful education and creative mentorship, blending innovation with artistry to honour personal transformation as an art form.

In their own words: “Ageless is not about resisting time, it’s about releasing yourself from its rules.”

As strategic partnerships director at Physique 900, Jason Sum views the concept of ageless as one of empowerment and ownership. For him, it’s a mindset that vitality and purpose evolve with time, rather than fading. At his core, Sum believes in investing in one’s health and lifestyle to thrive, not just exist. His brand's key proposition is to build a sustainable, elevated lifestyle where wellness is seamlessly integrated into daily life, allowing people to live with grace and intention at every stage.

In their own words: “Ageless isn’t about denying time—it’s about owning it.”

As the director of Rexults Group, Elizabeth Wong champions a pro-aging philosophy that prioritizes vitality over vanity. She views aging as a natural process to be embraced and believes in enhancing the skin’s natural function to achieve longevity, rather than seeking perfection. The company’s key proposition for ageless beauty is the Serulixir regenerative lifting serum, a product designed to rebuild skin structure, improve resilience, and support cellular repair. Beyond her professional pursuits, Wong is guided by her faith, a commitment to personal wellbeing, and a passion for lifelong learning. She finds joy in music, playing the piano and accordion, and hopes to return to tap dancing for a good cause.

In their own words: “Aging is a natural inevitable biological progress. Rather than taking an anti-aging approach, we embrace pro-aging—enhancing the skin’s natural function and vitality at every stage of life.”

As the Managing Director of MTM Skincare, Kelly Keak views being ageless as a state of freedom from the confines of age, defined by one's ability to adapt and grow. Her philosophy holds that true beauty and vitality are cultivated through consistent care, mental well-being, and a zest for life. At MTM Skincare, this perspective is central to their offerings, which are designed to enhance natural beauty and help clients embrace aging with confidence. Their forthcoming custom-blended collagen mask, a home-care treatment designed to give professional-level results, exemplifies this approach by focusing on skin renewal, hydration, and firming without preservatives or fragrances.

In their own words: “Being ageless means not being confined to a number.”

For Selina Ong, co-founder of HAAR, being ageless is a state of mind and being. She believes it means embracing time gracefully and finding inner balance through conscious self-care. At HAAR, this philosophy translates to the core of their business: scalp care. The company's ageless proposition is rooted in a science-backed approach that treats the scalp with the same precision as advanced skincare. Using clinically proven actives like peptides, antioxidants, and growth factors, HAAR's personalised treatments are designed to renew the foundation for stronger, healthier hair and promote overall well-being.

In their own words: “Ageless is a state of mind and being.”

For Louisa Lee, a multi-hyphenate entrepreneur, speaker, consultant, and health coach, ageless is first and foremost a mindset. As the CEO and Co-Founder of Avantir Wellness, she believes it is a way of living with curiosity and purpose, prioritizing physical, mental, and emotional well-being regardless of chronological age. Avantir Wellness's key proposition for the ageless lifestyle is NovoTHOR red light therapy, an offering backed by science to support cellular repair, reduce inflammation, and enhance energy. Lee is passionate about integrating innovation into her work to help people live longer, better lives.

In their own words: “Ageless is a mindset. It is a way of living with vitality, curiosity, and purpose regardless of chronological age.”

As a leading eye surgeon and longevity doctor, Dr Claudine Pang views the concept of ageless as the key to unlocking our full health potential. As the Founder and Medical Director of Asia Retina, Asia Wellness, and Asia Longevity, she is passionate about helping people live their most vibrant and purpose-filled lives. Her brands' key proposition is the Next Level Protocol, a unique combination of hyperbaric oxygen, infrared light, electromagnetic field, and neuromodulation therapies designed to support rejuvenation and regeneration from within.

In their own words: “Ageless is unlocking our longevity potential, to be able to live our most healthy, vibrant and purpose-filled lives.”

As a semi-permanent makeup expert and entrepreneur, Tiffany Luo sees being ageless as a celebration of the connection between beauty, longevity, wellness, and purpose. Her mission is to help clients maximise their natural youth and beauty through the bespoke art of semi-permanent makeup. The Brow & Beauty Boutique's core service is eyebrow design and embroidery, which frames the face and restores youthful definition. This is complemented by La Dermalogique, which provides gentle yet results-driven anti-aging solutions like Collagen Banking Microneedling to maintain the skin’s foundation. For Luo, an ageless life is one of discipline, continuous learning, and strong relationships, all of which fuel her dedication to helping clients feel confident and vibrant.

In their own words: “‘Ageless’ is not just a look; it’s a way of living, and our work is dedicated to making that possible for every client we serve.”

Discover the iconic niche luxury Singapore and the world have to offer. To book VerveArté experiences, and to pre-register for JeweLuxe shopping expeditions, visit www.ultraluxeglobal.com for details.

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