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From the sparkling Tiffany Lock to the exclusive Tiffany Woven Keys collection, experience the artistry of the season
A wave of festivities beckons as the Lunar New Year unfolds, and along with it comes the excitement of curating the perfect look for gatherings and events. Imagine donning the perfect outfit you had planned–elegant on its own–but when paired with a sparkling diamond piece, the outfit is complete and is now a timeless ensemble. Tiffany & Co. sets the stage for a prosperous year by unveiling its 2024 collection for this auspicious time. The campaign features iconic jewellery collections, weaving a tale of tradition and celebration this lucky season.
Capturing the holiday's essence, the visual storytelling of the campaign film showcases creative animation and sparkling Tiffany designs. It gracefully features the iconic Jean Schlumberger by Tiffany & Co. piece, ‘Bird on a Rock’, taking viewers on a journey through snow-covered streets and encapsulating the traditions of Chinese New Year. Celebrated for over 50 years, this masterpiece remains as coveted today as when it was first introduced, symbolising a timeless blend of artistry and elegance.
A highlight of the festive campaign is the introduction of the Tiffany ‘Woven Keys’ collection, which draws inspiration from vintage key designs in The Tiffany Archives. Crafted in 18c rose gold and adorned with legendary diamonds, this collection of rings, earrings, bracelets, and pendants signifies love's infinite possibilities. A regional exclusive Tiffany ‘Woven Keys’ mini pendant in rose gold with pink sapphires is released as a nod to the Chinese New Year. These pieces are a show-stopping addition to any outfit.
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Above (Photo: Courtesy of Tiffany & Co.) Tiffany T wire bracelet in rose gold with diamonds and Tiffany T wire bracelet in rose gold with diamonds and
mother-of-pearl.

Above (Photo: Courtesy of Tiffany & Co.) Tiffany T T1 hinged bangle in rose gold, wide and Tiffany T T1 ring in rose gold with diamonds, 2.5 mm.

Above (Photo: Courtesy of Tiffany & Co.) Tiffany HardWear link earrings in rose gold with pavé
diamonds, large
It's not just an accessory; it's a statement that speaks volumes about personal style and sophistication. Whether it's a dazzling pair of Tiffany & Co. earrings, a delicate necklace, or a bold bracelet, the right piece of jewellery can effortlessly enhance the overall look, turning a simple ensemble into a fashion-forward statement.
Tiffany & Co.'s 2024 Chinese New Year campaign, launched globally on January 11 across print, digital, and social channels, invites everyone to partake in the excitement of the new year through the lens of luxury and tradition.
Learn more about this collection on their website.
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