It is rare for a brand’s packaging to be as famous as their jewellery, but the Blue Box is the first thing that springs to mind when one mentions Tiffany & Co.. The distinctive robin’s egg blue is a classic shade, symbolising the luxury and sophistication associated with its jewellery through the ages.
In an exclusive collaboration with American artist Daniel Arsham, this timelessness is captured in his sculptures.
In a call to reimagine the Blue Box, the New York-based contemporary artist has created a series of 49 bronze sculptures that appear worn and eroded, as if they have been uncovered from a hiding spot.
“I always gravitate towards items that are immediately culturally recognisable. The Tiffany Blue Box has that power.”— Daniel Arsham