Artist Daniel Arsham reimagines the Tiffany Blue Box as one of his sculptures
It is rare for a brand’s packaging to be as famous as their jewellery, but the Blue Box is the first thing that springs to mind when one mentions Tiffany & Co.. The distinctive robin’s egg blue is a classic shade, symbolising the luxury and sophistication associated with its jewellery through the ages.
In an exclusive collaboration with American artist Daniel Arsham, this timelessness is captured in his sculptures.
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In a call to reimagine the Blue Box, the New York-based contemporary artist has created a series of 49 bronze sculptures that appear worn and eroded, as if they have been uncovered from a hiding spot.
“I always gravitate towards items that are immediately culturally recognisable. The Tiffany Blue Box has that power.”