A closer look at the designers shaping Thailand’s evolving jewellery scene (Photo: Ananta/Instagram)
Cover A closer look at the designers shaping the top Thai jewellery brands today (Photo: Ananta/Instagram)
A closer look at the designers shaping Thailand’s evolving jewellery scene (Photo: Ananta/Instagram)

From legacy houses to new names, Thai jewellery brands are mapping craft and contemporary style

Thailand’s jewellery scene seamlessly blends time-honoured craft with contemporary design, reflecting the wide range of Thai jewellery brands shaping the market today. From long-established ateliers with decades of experience to fresh labels reimagining how jewellery fits into everyday life, the offerings span fine and demi-fine pieces, artisanal silver, gemstone work and designs that prioritise personal expression. Many pieces carry subtle cultural references, from symbolic motifs to locally sourced materials or thoughtfully considered forms. We take a closer look at the designers shaping Thailand’s jewellery scene, from heritage ateliers to bold new voices making their mark at home and abroad.

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Established and heritage names

1. Jubilee Diamond

Jubilee Diamond is among the longest-running diamond brands in Thailand with a near-century standing. It focuses on natural diamond jewellery, including engagement and wedding rings, drawing on imported stones certified by GIA and HRD alongside Japanese micro-setting techniques. The brand operates a large network of branches nationwide and serves both bespoke and ready-to-wear markets.

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2. Ananta Jewelry

Ananta is a Bangkok‑based fine jewellery house established in 1987. The brand is known for its focus on diamonds and gemstone jewellery, including engagement rings and everyday pieces crafted in 18K gold and platinum. It positions itself around emotional significance and enduring wear, emphasising natural, ethically sourced diamonds and traditional Thai craftsmanship paired with modern precision. Ananta offers personalised consultation services and a lifetime care programme, and its collections include solitaire, halo and minimalist styles alongside wedding bands and men’s rings. 

3. Pattaraphan

Founded in 2018 by Pattaraphan Salirathavibhaga, this Bangkok label is known for genderless jewellery made in limited batches by local artisans. Pieces often feel architectural in their tactile simplicity and are designed to integrate closely with the body’s form. The brand’s modern approach is informed by Thai heritage and a focus on material quality. 

4. Pailin

Pailin is one of the longstanding Thai jewellery brands, operating for more than 30 years. It specialises in silver jewellery and accessories crafted by its team of designers and makers, offering rings, earrings, pendants, necklaces, brooches, bracelets and charms. Pailin is known locally for its birthstone series and matched sets for rings and necklaces that appeal as everyday pieces as well as for gifting occasions. Its catalogue emphasises accessible silver jewellery rather than high-end gemstone fine jewellery.

Design-led contemporary

5. Kavant & Sharart

Kavant & Sharart is a fine jewellery brand founded in Bangkok in 2011 by the husband‑and‑wife design duo Nuttapon “Kenny” Yongkiettakul and Shar‑Linn Liew. The label is known for structured jewellery in 18k gold and diamonds that brings together Kenny’s background in engineering and Shar‑Linn’s design influences from Art Deco and contemporary art. Collections include themes such as Origami, Talay and GeoArt, each exploring geometric forms, asymmetric shapes and refined craftsmanship. Pieces have been worn by international celebrities, and the brand’s work has received industry recognition.

6. Yvis

Yvis is a Bangkok‑based fashion jewellery brand that began in 2018 and has expanded to multiple retail counters in major Thai department stores. It focuses on affordable jewellery and accessories designed for everyday wear, with pieces such as rings, necklaces and earrings in materials like brass and stainless steel. The brand’s approach emphasises accessible pricing and approachable design intended to appeal to a broad audience rather than high‑end or statement jewellery. Yvis maintains frequent collection drops to keep its retail mix fresh and anchored in trend‑aware, gender non‑specific styling.

7. Ake Ake

Ake Ake is a Bangkok‑based jewellery label founded in 2012 by designer Ake Kittiraweechot, a Bangkok‑London graduate from a family with decades of experience in silversmithing. The brand’s core focus is on hand‑made 925 sterling silver pieces crafted in Thailand using traditional techniques. Design references draw heavily from British and European medieval history, old‑world ritual motifs and antique silver craftsmanship, which are reinterpreted into jewellery and accessories that range from rings and necklaces to functional items such as sterling silver cases and watch straps.

8. Mormormor

Mormormor is a Bangkok jewellery brand known for hand‑crafted pieces in 925 sterling silver with a strong focus on sculptural, graphic design. The label’s collections include rings, bracelets, earrings and pendants that play with form and proportion to create distinctive silhouettes. Designs often feature contrast between polished and textured finishes, and many pieces use bold shapes as the defining element rather than surface ornamentation or elaborate detail. 

9. Thammada Studio

Thammada Studio is known for pieces that translate everyday references into wearable objects. Designs blend playful themes and quirky references with silver and mixed metals rather than being strictly floral or delicate. Some items have been noted for bold, standout graphic motifs, and the label may be part of casual and fashion-oriented jewellery conversations in local markets rather than reflecting traditional or heritage craft narratives.

Modern classics

10. Ravipa

Ravipa is a Thai jewellery label founded in 2012 that has grown from its Bangkok origins with more than 30 stores in Thailand and an emerging international presence, including boutiques in Hong Kong and plans for wider Asian expansion. The brand is known for collections that reference symbolic motifs and positive messages, such as “Reminder” bracelets, lucky charms and rings. Jewellery is designed for everyday wear and often features meaningful themes such as love, luck and protection. Ravipa pieces have been worn by international figures and the brand has collaborated with global partners, including licensed Disney collections.

11. Valichain

Valichain is a Bangkok fashion jewellery label created by local influencer VValentines. It is recognised among Thai jewellery brands for its vibrant, trend‑aware designs that combine classic forms with graphic energy, often featuring alphabet pendants and emblem motifs. The brand produces fashion jewellery in materials such as stainless steel with gold plating, with many pieces designed to be versatile with everyday outfits and casual wear. Valichain’s collections are released frequently and tend to attract quick sell‑outs in local retail channels, with a focus on accessible, stylish accessories rather than traditional fine jewellery craftsmanship.

12. Umadebrand

Umadebrand is a Bangkok jewellery label featured among notable Thai jewellery brands for its focus on classic forms with subtle expressive details rather than overt trendiness. The brand’s collections are cast mainly in 925 sterling silver with occasional cubic zirconia accents and designed to function as versatile everyday pieces. The line includes rings, earrings, bracelets and more basic shapes with a quietly consistent design language rather than narrative-driven custom work. 

Whether your interest lies in refined diamond work or contemporary Thai-made design, the landscape of Thai jewellery brands offers something for everybody. Established names offer long heritage and craftsmanship pedigree, while newer labels bring fresh perspectives on how jewellery integrates with contemporary style.

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Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.