Singapore’s top jewellers have more in common than just their “Made in Singapore” hallmark. The seven profiled in this two-part series are weathering the ongoing storm, and thriving in spite of it. Each has their own secrets for success, but there are common themes of being perceptive of clients’ needs, open to adopting new technologies, and adaptable in their approach to making the best of the situation. It’s little wonder that these jewellers are creating their best works yet. They share their reflections on the current state of affairs.
On the pandemic’s key lessons: “The pandemic has been a good learning experience. We realised that having a positive mindset and being adaptable were crucial. In fact, the brand’s growth—both locally and internationally—was greater than projected due to our out-of-the-box thinking. Cultivating the right culture within the team to prioritise pushing boundaries and introducing new experiences has also strengthened our internal dynamics, and brought us closer to our clients.”
On staying nimble: “We embraced the norm of living in a new “virtual” reality, and met with clients online to continue sharing our expertise through events such as our Gemstone Masterclass webinar, so our clients could fully understand what they’re buying. We were thus able to help them make the right decisions. Upon request, we also offer doorstep delivery via our white glove concierge service.”
In case you missed it: How Simone Jewels Went From a Homegrown Brand to an Internationally Renowned One