In the first of a two-part series, we speak to the founders of Simone Jewels, State Property and Jaipore by Ritu Aurora about the challenges and triumphs they’ve experienced in 2021
Singapore’s top jewellers have more in common than just their “Made in Singapore” hallmark. The seven profiled in this two-part series are weathering the ongoing storm, and thriving in spite of it. Each has their own secrets for success, but there are common themes of being perceptive of clients’ needs, open to adopting new technologies, and adaptable in their approach to making the best of the situation. It’s little wonder that these jewellers are creating their best works yet. They share their reflections on the current state of affairs.
Simone Jewels
On the pandemic’s key lessons: “The pandemic has been a good learning experience. We realised that having a positive mindset and being adaptable were crucial. In fact, the brand’s growth—both locally and internationally—was greater than projected due to our out-of-the-box thinking. Cultivating the right culture within the team to prioritise pushing boundaries and introducing new experiences has also strengthened our internal dynamics, and brought us closer to our clients.”