Beyond Ng’s distinctive sense of aesthetics, Simone Jewels has set itself apart with its approach to jewellery making. For a start, every single creation from the brand is a pièce unique, with literally nothing else like it in the world. This doesn’t just guarantee exclusivity, but also embodies the ideal that each piece has been specially crafted solely for its specific owner.

Labelling Simone Jewels’ creations as “jewellery pieces” is arguably a misnomer. Ng’s works are better approached as wearable, interactive art that invites closer examination and admiration. Past highlights include a pendant that plays music, transformable pieces that can be worn in different ways, and even playful ones with gems hiding in secret compartments.

Of course, the pieces themselves aren’t random. Instead, each creation belongs to larger themed collection; Ng has drawn inspiration from diverse sources such as the friendship between the Kangxi emperor and Louis XIV, as well as three poems—one each from Keats, Shakespeare, and Shelley.

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Simone Jewels has grown in size and scope over time. To complement its core business, the label launched Jouer by Simone in 2019 to offer customisable fine jewellery. A second diffusion label, Sincerely Simone, followed earlier this year to focus on wedding jewellery.

In 2019, the brand also introduced its own app, which allows clients to register ownership of their jewellery pieces, while also serving as a virtual jewellery box.

This homegrown jeweller has grown to become an international label while staying true to its raison d’être of crafting unique wearable art. There’s much to look forward to in the years ahead, one dazzling creation at a time.

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