Back for its fifth edition, JeweLuxe has changed things up this year in more ways than one
JeweLuxe has returned for its fifth edition. The jewellery and watch festival runs from December 8, 2021 to April 19, 2022, this time, with events held both online and at a specially designed pop-up gallery at Scotts Square, right in the heart of Singapore’s shopping district.
Themed Celebrating A Stronger Singapore, this iteration of JeweLuxe is supported by Singapore Tourism Board, and features over 30 jewellery, watch, and fashion brands from both Singapore and around the world. Some highlights include Masterstrokes by Jewels Emporium, Baer Jewels, Tichu, Gadore by Teng Huat, Infiniti Jewels, Manjrie, Shelly by Dynasty and Tsura Jewellery.
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JeweLuxe has adapted its approach in various ways to better suit the industry’s changing landscape. For a start, the festival is celebrating the advent of purposeful luxury this year. From addressing the increased demand for meaningful purchases to curating brands that champion sustainability and social responsibility, JeweLuxe is spotlighting an aspect of the industry that’s rapidly growing in prominence.
Related to the above is the shift in consumption patterns, especially the rising popularity of jewellery more suited for everyday wear. This is reflected in Jeweluxe’s selection of brands this year, which sees a larger number of ready-to-wear collections at more accessible prices featured in lieu of high jewellery creations.