Back for its fifth edition, JeweLuxe has changed things up this year in more ways than one

JeweLuxe has returned for its fifth edition. The jewellery and watch festival runs from December 8, 2021 to April 19, 2022, this time, with events held both online and at a specially designed pop-up gallery at Scotts Square, right in the heart of Singapore’s shopping district.

Themed Celebrating A Stronger Singapore, this iteration of JeweLuxe is supported by Singapore Tourism Board, and features over 30 jewellery, watch, and fashion brands from both Singapore and around the world. Some highlights include Masterstrokes by Jewels Emporium, Baer Jewels, Tichu, Gadore by Teng Huat, Infiniti Jewels, Manjrie, Shelly by Dynasty and Tsura Jewellery.

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JeweLuxe has adapted its approach in various ways to better suit the industry’s changing landscape. For a start, the festival is celebrating the advent of purposeful luxury this year. From addressing the increased demand for meaningful purchases to curating brands that champion sustainability and social responsibility, JeweLuxe is spotlighting an aspect of the industry that’s rapidly growing in prominence.

Related to the above is the shift in consumption patterns, especially the rising popularity of jewellery more suited for everyday wear. This is reflected in Jeweluxe’s selection of brands this year, which sees a larger number of ready-to-wear collections at more accessible prices featured in lieu of high jewellery creations.

JeweLuxe’s format has been tweaked too. Expect a stronger emphasis on digital activities this time—not to replace in-person experiences, of course, but to extend the engagement with attendees through events such as virtual catwalks. This hybrid approach harks back to the festival’s theme; apart from showcasing the finest watches and jewellery pieces, JeweLuxe seeks to reaffirm Singapore’s status as a mainstay of the luxury industry—and a major destination for its related activities.

Four chapters will unfold over the course of the festival. The first, Rise of A New Asia, runs till 4 January 2022, and sees houses and designers from the region showcasing creations themed on various Asian cultures and crafts. Products aside, various other experiences await. This includes a series of interviews with designers specialising in traditional Indian designs and crafts, with brands being featured including Jaipore by Ritu Aurora and Umrao, as well as a special spotlight on Peranakan-centric works by two Singaporean labels, Caratell and Risis.

More information is available at JeweLuxe. Meanwhile, here are some choice picks that you can expect to see.

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