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Thanks to its use of fine quality precious stones and meticulous craftsmanship, GIOIA Fine Jewellery has helped to transform its customers’ dreams into reality.
In a departure from tradition, more and more couples are eschewing the brilliance of diamonds for the allure of coloured gemstones for their engagement and wedding rings. This shift means that couples get to choose vibrant stones that express their individuality, as each gem tells a story. Sapphires convey wisdom, rubies embody passion, and emeralds exude timeless elegance, so the rings become unique symbols of love.
At GIOIA Fine Jewellery, which specialises in bespoke jewellery with contemporary designs, co-founder Clarence Yee noticed that sapphires have been trending recently. Interestingly, it’s not necessarily the royal blue sapphires that are generating interest. Clarence’s customers, who are mainly in their 20s and 30s, are asking after just about every shade of sapphire.
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“We have enquiries about cornflower blue, pastel blue, or secondary shades of sapphire such as teal (bluish-green) and even colour-change sapphires that go from blue to violet. [There are even customers who ask for] the rarest of all sapphires, the Padparadscha sapphire (orangey-pink),” shared Clarence, who runs the business with his wife, Cheryl Woon.