Cover “Subtle, whispered luxury is what I’m attracted to”, Delfina Delettrez Fendi says (Photo: Fendi)

Fendi’s debut high jewellery collection spotlighting the Roman maison’s iconic yellow is spearheaded by Delfina Delettrez Fendi, the great-granddaughter of founders Adele and Edoardo Fendi

Delfina Delettrez Fendi has become a gem in her own right in the global jewellery industry. Growing up in the world of high fashion, the 35-year-old decided to break the family mould and forge a new path, with gold, diamonds, and precious stones serving as its foundation. Her efforts, in collaboration with Kim Jones, Fendi’s artistic director, and her mother, Silvia Venturini Fendi, have resulted in the launch of the Fendi high jewellery collection this year, the maison’s first since it was founded in 1925.

See also: Paris Fashion Week Spring-Summer 2023: Stunning Jewels That Hit The Ramp

Tell us about the inspiration behind, and challenges of the Fendi high jewellery launch.

I started working on this parure, which marks Fendi’s debut in high jewellery, approximately one year ago. A big challenge was finding stones with the right intensity of colour and the right shape for an emerald. Yellow, the iconic Fendi colour, was a key ingredient in the jewellery design. The parure is in fact named Flavus after the [Latin] term for yellow; I spent almost a year hunting for a set of exceptional diamonds with a subtle orange cast to suggest the colour of a sunset in Rome.

How has Fendi’s DNA been translated to the collection?

For me, the FF logo is almost my family crest. I wanted to use the logo in a subtle way, almost as a hidden code. I really wanted to work with the concept of purity and lightness, and I wanted the pieces to be meaningful and evocative. There is nothing more evocative than the diamond, and there is nothing more meaningful at Fendi than the yellow.

What do you see as the most important elements of this collection?

Movement is important; comfort is fundamental. Subtle, whispered luxury is what I’m attracted to: the cascade of stones on the earrings and necklace are meant to evoke a Roman fountain. I like the white diamond’s absence of colour; this very strong stone fascinates me. The gold that I use is recycled gold: it’s pivotal, it’s added value, and it’s something that the younger generation appreciate especially. 

How do you view high jewellery’s position within the broader Fendi brand?

At Fendi, I want the jewellery to speak the same language as the ready-to-wear and accessories, and to be as innovative, experimental and contemporary as the other categories.

Fashion is in your veins— what would you say are the pros and cons of being born into your family?

Growing up in the Fendi family seemed very normal to me when I was a child. I [only] started understanding it was something extraordinary when we dropped by the creative studio with all that adrenaline, different languages, buzz and unique people. I wasn’t sure whether I was genuinely passionate about fashion or if that was just something that was passed on by my family, so I decided to start with a category that wasn’t touched much by Fendi. I wanted to stand on my own feet and let people know I had something to say—I had to prove myself twice.

What is your design philosophy when it comes to high jewellery?
There are plenty of incredible, historical, beautiful pieces, so I realised that if I had something to say in this sector, it would have to be something new that speaks of the woman of today and her new way of wearing, considering and buying jewellery.

What drives you in this role?

I would say more that I create what I can’t find elsewhere and what I would love to wear.

What five things should a buyer look for when investing in a high jewellery piece?
Artisanal savoir-faire, luxury, contemporary design, elegance and experimentation.

What does the future of Fendi high jewellery look like?
It’s just the beginning of a beautiful story ...

 

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