A glimpse inside the styling codes and design inspirations of Chanel’s Coco Crush collection
Malaysian icons Eyka Farhana, Jane Chuck, Ashley Lau, and Meerqeen showcase the timeless elegance of Chanel’s Coco Crush fine jewellery collection, each bringing their own distinct flair to the maison’s signature pieces.
The rings are thoughtfully stacked and worn across multiple fingers, creating layered looks that emphasise the intricate design and bold texture of each piece. Necklaces and bracelets are paired with precision, blending delicate chains with sculptural forms to craft balanced yet striking combinations. The earrings, arranged in carefully curated sets, frame the face with subtle glamour and add depth to the overall styling. Through these styling choices, each icon elevates Chanel’s signature motifs, revealing the collection’s ability to adapt seamlessly to a variety of personal expressions and occasions.
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Above Eyka Farhana in Coco Crush

Above Ashley Lau in Coco Crush

Above Meerqeen in Coco Crush

Above Jane Chuck in Coco Crush
Tracing the origins of the design
Years before establishing her iconic fashion house, Gabrielle Chanel encountered a distinctive motif in the world of equestrian life, the padded textures on riding gear and stable uniforms at her beloved Etienne Balsan’s estate. What began as a subtle detail left a lasting impression, becoming an emblem of the House since 1995. Today, that inspiration is reinterpreted in Coco Crush: a fine jewellery collection that distills the spirit of innovation and elegance into sculpted fine jewellery pieces designed for effortless wear, day to night. Wearing Coco Crush is to embrace style in its freest expression, while cherishing the precious, commemorating Coco Crush as the very essence of Chanel.

Above Coco Crush, worn bold by Ashley Lau

Above Eyka Farhana in the quilted signature of Chanel
The Chanel style guide
Explore the versatility of the Coco Crush collection with five distinct ways to wear these iconic pieces. Embrace the Mini but Many approach by stacking two to four Mini Crush rings across different fingers or hands, mixing gold tones and diamond accents for a playful yet sophisticated look. For a bold statement, try the Triple Crush style, combining all three ring sizes across multiple fingers on both hands. The All for 1 technique invites layering various sizes and gold variations on a single finger, creating a richly textured effect. Meanwhile, the Toi et Moi Together style pairs two Toi et Moi rings, either stacked on one finger or worn separately for subtle elegance. Finally, complete your ensemble with the Total Look, mixing and matching rings, bracelets, earrings, and necklaces from the collection to showcase the full spectrum of Coco Crush’s timeless charm.
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Above Meerqeen keeps it sharp in Coco Crush

Above Jane Chuck, styled in signature shine
Design highlights and their significance
This collection celebrates the fusion of strength and femininity through its iconic quilted motif, expertly engraved into rounded forms crafted from 18-carat gold, including Chanel’s signature ‘Beige Gold’.This unique hue, inspired by Gabrielle Chanel’s love for warm tones, flatters the skin and embodies the Maison’s timeless elegance. The latest designs introduce bold new elements: vivid rubies, embedding Coco’s favorite colour red into pendants, bracelets, and earrings that spell out C.O.C.O., inviting playful styling and deeper storytelling.
“Red is the colour of life, I love red”
Further enriching the collection, Chanel unveils innovative all-diamond pavé techniques in 2025, illuminating the quilted lines with scattered brilliance. These new additions, alongside ruby-accented pieces, expand the collection’s versatility. Coco Crush remains true to its spirit, luxurious, expressive, and endlessly wearable, encouraging a mix of ring stacking, layered bracelets, and creative earring arrangements, just as Gabrielle herself wore her creations: freely, and without compromise.

Above Geometry and grace, embodied by Eyka Farhana

Above Meerqeen wears the icon with ease
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