Cover On 1 August, Bvlgari made its debut at The Hour Glass Opera Hanoi (THG)

On 1 August, Bvlgari made its debut at The Hour Glass Opera Hanoi (THG). The occasion not only marked the first time the Italian maison has showcased jewellery and seven classic Serpenti timepieces at THG, but also underscored the strategic partnership between the two brands.

The event space, inspired by the ancient grandeur of Rome and blended with contemporary interior lines, offered a luxurious and artistic setting. Here, guests could immerse themselves in the allure of Bvlgari’s most iconic designs.

In the jewellery salon, the timeless beauty and enduring value of Bvlgari creations shone through in the craftsmanship behind the Serpenti, Divas’ Dream and B.Zero1 collections. This artistry extended into the watch displays, from the sinuous elegance of the Serpenti to the intricate precision of the Octo.

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Above The event space, inspired by the ancient grandeur of Rome and blended with contemporary interior lines, offered a luxurious and artistic setting (photo: Bvlgari)

The undisputed centrepiece was the dedicated showcase of seven Serpenti luxury watches, each a masterwork of design and savoir-faire. The Serpenti Tubogas featured 18K rose gold cases and diamond-set dials, with one iteration boasting a distinctive double-wrap bracelet.

The Serpenti Spiga captivated with a rich malachite dial, while its High Jewellery counterpart dazzled with diamonds from case to bracelet. Standout details included micro-mechanical movements, rose gold settings, and embellishments in diamonds, turquoise and rubellite. Rounding off the display were the automatic Serpenti Tubogas and Serpenti Seduttori models, both distinguished by diamond-set bezels and white opaline dials, modern classics that embody Bvlgari’s refined spirit.

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Photo 1 of 4 As part of the programme, guests took part in the one-of-a-kind creative workshop “Golden Impression” (photo: Bvlgari)
Photo 2 of 4 As part of the programme, guests took part in the one-of-a-kind creative workshop “Golden Impression” (photo: Bvlgari)
Photo 3 of 4 As part of the programme, guests took part in the one-of-a-kind creative workshop “Golden Impression” (photo: Bvlgari)
Photo 4 of 4 As part of the programme, guests took part in the one-of-a-kind creative workshop “Golden Impression” (photo: Bvlgari)

As part of the programme, guests took part in the one-of-a-kind creative workshop “Golden Impression”, where they could craft their own art pieces , keepsakes of the occasion.

Beyond the enduring emblem of the Serpenti, the event drew notable figures including Kieu Anh, Van Quynh, Kieu Ly and director Duc Anh.

The exhibition will be at The Hour Glass Opera from 1–7 August 2025, before moving to The Hour Glass Times Square from 9–11 August 2025.