Bvlgari officially opens the first VIC Lounge in Vietnam

Tucked away is the Dining Room—a serene sanctuary crafted for VIP clientele. It offers a poetic union of majestic Italian architecture and contemporary sensibilities. Within this space, the lines between art and intimacy begin to blur. Bvlgari has envisioned a setting that invites patrons into an exclusive realm, where timepieces and jewels can be admired in tranquil seclusion, and private gatherings unfold with effortless grace. The VIC Lounge stands as a bold expression of the brand’s deepening presence in Vietnam, echoing its timeless celebration of heritage and beauty.

Further inside, the lounge reveals another discreet enclave—an area tailored for private engagements and bespoke events. Every detail is executed with quiet sophistication, promising both discretion and finesse.

To honour the occasion, Bvlgari hosted a two-day affair on 16 and 17 April, captivating Saigon’s style set. The guest list featured a constellation of Vietnam’s most celebrated personalities, gathered to toast this new chapter in grandeur.

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“Muse” Ho Ngoc Ha, Bvlgari Vietnam’s Brand Friend, appeared as gorgeous as a goddess in the graceful lines of the Serpenti Pallini jewellery line. Her poised elegance and refined presence harmonised beautifully with Bvlgari’s enduring spirit of luxury and celebration of eternal beauty. Accompanied by her husband Kim Ly, the songstress was visibly captivated by the maison’s timeless creations, fully immersed in the sophisticated ambience of the occasion.

Singer Toc Tien introduced a fresh burst of personality, opting for the bold allure of the Serpenti Viper collection. Her electric charisma and striking aesthetic brought the youthful, daring essence of this emblematic line to life.

Also in attendance were a constellation of A-listers, including Lan Khue, Ky Duyen, Erik, Song Luan and Nhu Van. Each showcased their personal flair while radiating in distinctive Serpenti pieces, adding to the captivating atmosphere of an evening defined by elegance and star power.

Beyond the glamour of the launch event, Bvlgari introduced an evocative new chapter for 2025—the year of the Snake—with Vietnam’s first “Serpenti Pop-in” art exhibition space. Drawing from the “Serpenti Infinito” campaign, a tribute to eternal renewal, the exhibition unfolds like a journey through time, where every Serpenti design stands as a timeless emblem of transformation, allure and innovation.

Guests were invited to engage with the art on a personal level, through immersive experiences like the “Serpenti Infinito Postcard” and the “Serpenti Golden Impression Workshop.” These moments offered more than just mementos, unveiling the delicate artistry and craftsmanship woven into every curve of a Serpenti creation.

The unveiling of the VIC Lounge represents more than a milestone in Bvlgari’s story in Vietnam—it signals a deepening promise to offer truly singular luxury encounters. With the spirit of “Serpenti Infinito” as its muse, the Italian house continues to nurture visions of elegance and innovation, reaffirming its dedication to legacy, creativity and the pursuit of timeless beauty in the years ahead.

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