Bulgari Unveils New Campaign Starring Mirror’s Anson Lo And Edan Lui

Words by Helen Yu

September 07, 2021

Cover Bulgari unveils a new campaign for its B.zero1 jewellery collection, featuring Anson Lo and Edan Lui from Hong Kong boy band Mirror (Photo: Anson Lo, courtesy of Bulgari)

Sensational Hong Kong boy band Mirror's Anson Lo and Edan Lui have been tapped Bulgari’s new brand ambassadors to star in a campaign for the B.zero1 jewellery collection

As the most popular Hong Kong boy band today, Mirror has been a driving force reviving Canto-pop and their impact on the local music industry is undeniable. From topping the charts to winning accolades at Hong Kong’s most prestigious music awards ceremonies, the twelve members have won over the hearts of millions of fans across the city with their outstanding singing and dancing skills and good looks. And their stage popularity extends to their showstopping style, too.

For the unacquainted, Mirror’s wardrobe is an apt reflection of their superstar status, featuring a vast array of ensembles and accessories from the style world’s biggest designers. Many members have been appointed as ambassadors and of global fashion houses and watches and jewellery brands, including Anson Lo and Edan Lui, who were recently tapped by Bulgari to front its latest campaign for the B.zero1 jewellery collection.

Anson Lo (Photo: Courtesy of Bulgari)

bulgari brand ambassadors - hong kong boy band mirror - anson lo edan lui

Edan Lui (Photo: Courtesy of Bulgari)

bulgari brand ambassadors - hong kong boy band mirror - anson lo edan lui

Edan Lui (Photo: Courtesy of Bulgari)

Photo: Courtesy of Bulgari

The Italian luxury house shared the announcement alongside an album of stunning campaign images of Anson Lo and Edan Lui wearing jewellery pieces from the B.zero1 collection, including earrings, bangle bracelets and rings. This is not the first time the two popular Mirror members has worn jewellery from Bulgari, where they had previously donned pieces from the same collection at major press events and hit drama Ossan's Love produced by ViuTV.

Commenting on their partnership with Bulgari and the opportunity to work alongside other brand ambassadors, including the renowned actress Zendaya Coleman; Lisa from K-pop girl group Blackpink; and popular Japanese singer and actor Tomohisa Yamashita, Anson Lo said: "I am grateful to join the BULGARI family. Having discovered its tremendous brand spirit, I am deeply moved by the boldness and sincerity manifested by its creations. I look forward to shining with the BVLGARI family and continue to deliver the positive message of surpassing limits and excelling in the pursuits of dreams."

"It is an honour to be invited to join the BULGARI family," said Edan Lui. "As a market leader and an international corporation, BVLGARI has ceaselessly lived up to its brand philosophy and advocated the brand spirit and positive values through its creations and activities. I am truly excited to have a chance to join this amazing family in manifesting the BULGARI spirit and attitude.”

A new video starring the two popular Mirror members has also been released for the campaign, to celebrate Bulgari’s “bold, innovative and diversified spirit”. In the clip, they showcased their outstanding dancing abilities and musical talents on top of stylish looks completed with Bulgari accessories.

Watch the campaign video below and discover more about Bulgari’s B.zero 1 jewellery collection here.