Tatler+
You can take founder Danilo Giannoni out of Italy, but you can’t take Italy out of Giannoni
Danilo Giannoni has business trips that would probably put many people’s vacations to shame. Take this one, for example: “It was 2019. I was with my daughter and son in Saudi Arabia, spending time in the tents with some members of the Saudi royal family,” he recalls. “We received confirmation for an important wedding set.”
But it was during the year-end festive period, so Giannoni heard nothing from them for a few months. Then, the approval came unexpectedly in March 2020.
“In 20 days, we collected rubies from Myanmar and Thailand, sorted through them for colour and shape, made the design, and sent the photos to the client. The day before Covid-19-related lockdowns were put into place, we shipped everything to Italy to be mounted. The final piece arrived in Saudi Arabia in June.”
Giannoni and his team had managed to complete a royal wedding jewellery suite, comprising a necklace, ring, earrings and bracelet, set with 180 carats of rubies and more than 100 carats of diamonds, in four months.
In a very different reality, Giannoni’s work trips would probably be spent in the wilderness of Italy, and on regular days, he’d likely be wielding a gun instead of welding gold. “I come from a military family,” laughs the veteran jeweller. “Everyone I knew was in the military.”
It was a bold declaration he made to his father when he was six or seven that changed the course of his future. “I told him that I wanted to be a jewellery designer. I will never forget the look on his face when he heard that.”
Giannoni Senior clearly wasn’t a man to stand in the way of a child’s dream. Soon, Giannoni found himself enrolled in FOR.AL—Scuola Orafa di Valenza (FOR.AL—Goldsmith School of Valenza), located 45 minutes away by public transport from his family home. “I woke up at 5 am every day to go to school,” Giannoni recalls. “I was not from a wealthy family and did not have the luxury of second-guessing my choices.” He graduated at the top of his class at 17.