Cover Photo: Pagani

The new showroom is set to open in 2022

Italian hypercar manufacturer, Pagani, is about to increase its presence in Southeast Asia dramatically with the recent announcement that it has partnered with Eurokars Supersports.

Eurokars Supersports, which holds dealerships with brands such as Mazda, McLaren, Mini, Porsche and Rolls-Royce in Singapore, will be taking over as the brand’s importer and dealer in the Asia region. 

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This partnership will allow Eurokars Supersports to further grow the Pagani brand in Singapore and Southeast Asia while also serving the needs of existing and new clients both locally as well as in the region, according to Pagani in its press release.

As part of the partnership, a brand new Pagani of Singapore Brand Experience Centre will be opening its doors in Singapore in 2022. The centre will be located at Leng Kee Road and will provide clients with an “exceptional configuration experience and excellent aftersales service”. It will allow clients to customise their vehicles entirely to their fancy. 

The Singapore centre is also set to sell the C10 as its first model. The C10 is an internal codename that has been used for the successor to the Huayra which is expecting to see deliveries arriving in 2023. 

This bespoke hypercar will see a 6.0-litre biturbo V12 engine and it is reported that the prices of these hypercars will start at €3 million (S$4.7 million).

Of course, Pagani hypercars are very exclusive and typically, Pagani only produces about 50 units a year. So far, all the rare and exclusive Pagani models that will be delivered in 2022 have been taken. 

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“We are proud to partner with Eurokars Group, a well-established leader in the automotive industry who understands our philosophy and shares our brand values. It is pivotal for us to expand the business and strengthen our presence in Southeast Asia, where some of the most discerning car collectors are,” said Horacio Pagani, the founder and Chief Designer of Pagani.

“Singapore boasts one of the world’s most stable economies and is an important base for Pagani to meet the needs and desires of our growing ultra-refined clientele in the region,” he continued. 


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